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Category: Marketing

Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Posted on January 2, 2025
by Teddy Cambosa
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime's streaming revenue originated from North America, highlighting the region's strong engagement with the medium. 
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lim ming yan changi appointment
Changi Airport Group names Lim Ming Yan as incoming chairman, succeeding Tan Gee Paw
Posted on January 2, 2025
by Aliza Carmona
As 2025 begins, the Ministry of Finance (MOF) has announced key leadership changes at Changi Airport Group (CAG), with Lim Ming Yan taking the role of deputy chairman on January 1, 2025. He will succeed Tan Gee Paw as chairman effective April 1, 2025.
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Hyatt’s luxury hotel collection expands in SEA with opening of Keraton at The Plaza in Indonesia
Hyatt’s luxury hotel collection expands in SEA with opening of Keraton at The Plaza in Indonesia
Posted on January 2, 2025
by Aliza Carmona
Hyatt Hotels Corporation marks the expansion of its luxury hotel collection in Southeast Asia (SEA) with the opening of Keraton at The Plaza in Jakarta, Indonesia.
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Kai Xin Lee on leveraging agency expertise to boost Meetsocial’s SEA presence in her new role
Kai Xin Lee on leveraging agency expertise to boost Meetsocial’s SEA presence in her new role
Posted on December 27, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Kai Xin Lee, the newly appointed managing director at Meetsocial, shares how she is turning this challenge into an opportunity by leveraging expertise and technology to elevate the marketing agency’s presence not only in Southeast Asia (SEA).
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Siddharth Barman joins Mobupps as VP of marketing, reflects on the future of mobile advertising in APAC
Siddharth Barman joins Mobupps as VP of marketing, reflects on the future of mobile advertising in APAC
Posted on December 27, 2024
by Teddy Cambosa
In an exclusive conversation by MARKETECH APAC with Siddharth, he details that by drawing from his extensive experience in adtech and martech, he is poised to drive success in my new role by leveraging a deep understanding of growth marketing, strategic partnerships, and product innovation. 
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FC Barcelona launches first influencer social campaign in 3 SEA markets
FC Barcelona launches first influencer social campaign in 3 SEA markets
Posted on December 27, 2024
by Teddy Cambosa
Spanning across four months, the campaign will be comprised of two phases of engaging games and challenges, featuring our men’s team players with intriguing interaction with participants on the platforms.
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Coca-Cola sends ‘balikbayan’ gifts to Filipinos in Christmas initiative
Coca-Cola sends ‘balikbayan’ gifts to Filipinos in Christmas initiative
Posted on December 27, 2024
by Aliza Carmona
Coca-Cola is sending ‘balikbayan’ gifts from Canada to the Philippines in its latest Christmas initiative, in partnership with Filipino-owned stores in Toronto.
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alibaba-emart-joint-venture
Alibaba, E-Mart ink $4b joint venture deal to boost e-commerce in Korea
Posted on December 27, 2024
by Aliza Carmona
Alibaba Group Holding Ltd. has partnered with E-Mart Inc. to establish a joint venture, combining their South Korean e-commerce operations in a strategic move to compete more effectively in the country’s growing online retail market.
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Taiwan FTC blocks Uber’s US$950m takeover of foodpanda Taiwan amidst competition concerns
Taiwan FTC blocks Uber’s US$950m takeover of foodpanda Taiwan amidst competition concerns
Posted on December 27, 2024
by Teddy Cambosa
The government agency had argued that since foodpanda is Uber Eats' primary competitor, the merger would give Uber Eats unchecked market dominance, potentially leading to higher costs for both consumers and restaurants.
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How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
Posted on December 27, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Alvin Adriano, GIGIL’s new associate creative director, talks about how the creative billboards sprung from a simple concept and propelled Skyro’s message to unexpectedly more audiences. 
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