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Category: Marketing

Cathay Pacific showcases Hong Kongers’ unique love for keepsaking in new campaign
Cathay Pacific showcases Hong Kongers’ unique love for keepsaking in new campaign
Posted on May 4, 2023
by Maureen Basa
Cathay Pacific's ‘Let’s Get Moving ;P’ celebrates the ‘unshakable bond’ by using actual data from Cathay flights to unearth its most popular branded items.
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Experience design company Nightjar wins National Dental Care account, announces new hires
Experience design company Nightjar wins National Dental Care account, announces new hires
Posted on May 4, 2023
by Teddy Cambosa
Nightjar will be responsible for re-platforming NDC’s digital experience into one cohesive and flexible platform, developing a brand and customer experience (CX) strategy.
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Publicis Groupe shows commitment to conservation, adopts a lion from Singapore Zoo
Posted on May 3, 2023
by MARKETECH APAC
The communications firm has recently announced the symbolic adoption of Simba, a two-and-a-half-year-old African Lion, at the Singapore Zoo. 
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This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
Posted on May 3, 2023
by Maureen Basa
Waken Mouthcare's six-month campaign with WiredCo. aims to position the brand as a challenger to disrupt the dental care supermarket aisle.
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Azerion launches new performance division in APAC
Azerion launches new performance division in APAC
Posted on May 3, 2023
by MARKETECH APAC
With a strong heritage in high-impact, gaming, video, and audio advertising, Performance by Azerion establishes the platform as an end-to-end solution for clients. 
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McCann Worldgroup names ex-Meta Valerie Madon as chief creative officer for SEA
McCann Worldgroup names ex-Meta Valerie Madon as chief creative officer for SEA
Posted on May 2, 2023
by Maureen Basa
At McCann Worldgroup, Valerie Madon brings with her over 20 years of experience across brand-building and integrated creative solutions.
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Eugene Lee gets promoted to international CMO role at McDonald’s
Eugene Lee gets promoted to international CMO role at McDonald’s
Posted on May 2, 2023
by Teddy Cambosa
Lee said that in his new role, he will be overseeing the fast food chain’s international regions outside of the US. These markets include Latin America, Europe, Middle East and Asia.
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Lion & Lion’s film, content production studio spotlights love and commitment in touching debut film
Lion & Lion’s film, content production studio spotlights love and commitment in touching debut film
Posted on May 2, 2023
by Maureen Basa
Lion & Lion's ‘Love on the Line’ tells the story of an elderly man who makes a daily trip to his neighbourhood telephone booth to make a phone call.
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TBWA\Hakuhodo launches internal game to take team building into the metaverse
TBWA\Hakuhodo launches internal game to take team building into the metaverse
Posted on May 2, 2023
by Teddy Cambosa
‘The Escape’ takes the agency’s team building into the metaverse, where it combines the idea of an evacuation challenge game and disaster preparedness drills all within the virtual space.
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Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters
Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters 
Posted on May 2, 2023
by MARKETECH APAC
The comical spot shows an ‘imaginary’ HQ where different ‘departments’ work together to keep tabs on the wagering stats. 
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