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Category: Marketing

Sephora celebrates diversity in ‘Beauty & Belonging’ short film
Sephora celebrates diversity in ‘Beauty & Belonging’ short film
Posted on January 24, 2025
by Aliza Carmona
The brand's first film, ‘Beauty & Belonging,’ delves into the diverse definitions of beauty across the globe. 
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LoopMe appoints James Parker as head of APAC to spearhead regional expansion
Posted on January 24, 2025
by Aliza Carmona
LoopMe, the technology company leveraging artificial intelligence to enhance brand advertising performance, has appointed James Parker as its new head of APAC to spearhead its regional expansion efforts.
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LiveScore Media appoints Timothy Oh as regional director for Asia
LiveScore Media appoints Timothy Oh as regional director for Asia
Posted on January 23, 2025
by Teddy Cambosa
With over 15 years of experience spanning marketing, business strategy, and commercial  leadership, Timothy is a highly regarded leader known for driving growth and delivering impactful strategies. 
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Oreo partners with Pokémon to bring families together with playful, interactive experiences
Posted on January 23, 2025
by Aliza Carmona
Mondelez India, the maker of Oreo, has unveiled a limited-edition Pokémon range, featuring an interactive experience that invites fans to explore the exciting digital world of Pokémon.
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Ledvance
How Ledvance fosters loyalty with channel partners through collaboration with Rewardz
Posted on January 23, 2025
by MARKETECH APAC
This case study delves into how Ledvance collaborates with Rewardz, a leading digital rewards and recognition solution provider, to secure and motivate loyal channel partners, safeguarding its company’s growth in the industry.
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Lifestyle brand Ludic unveils hilarious ad campaign to launch its new Sliders collection
Posted on January 23, 2025
by Aliza Carmona
Created by Braindad, Ludic’s new ad film offers a light-hearted take, showcasing the comfort and versatility of its sliders through a humorous interaction between a customer and a sales staff.
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Building trust, conversion through content: How Danone tapped Eyden Indonesia’s expertise for a high-performance SEO marketing strategy
Building trust, conversion through content: How Danone tapped Eyden Indonesia’s expertise for a high-performance SEO marketing strategy
Posted on January 23, 2025
by Teddy Cambosa
Having a strong SEO strategy is what the food company Danone had in mind, as it worked closely with Eyden Indonesia, an agency part of the Volare Advertising Network. With their collaboration, the agency has clinched four wins for MARKETECH APAC’s inaugural Marketing Technology Awards 2024.
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FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
Posted on January 23, 2025
by Aliza Carmona
Retailer FairPrice Group, has unveiled its ‘Love prospers in the little things’ campaign to celebrate the Lunar New Year, highlighting the values of connection and gratitude. 
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SMBC Indonesia’s new rebrand film celebrates progress and inclusivity
Posted on January 23, 2025
by Aliza Carmona
SMBC Indonesia, formerly BTPN, has unveiled a new commercial in collaboration with Ogilvy Indonesia and Seven Sunday Films, marking its brand transformation while highlighting themes of progress, innovation, and inclusivity.
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Uday Desai joins Dentsu Malaysia as managing director of creative
Uday Desai joins Dentsu Malaysia as managing director of creative
Posted on January 23, 2025
by Teddy Cambosa
He joins dentsu with extensive client experience across major agency groups, having driven transformation through integrated strategies for global brands across multiple regions and sectors, including automotive.
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