Category: Marketing
Singapore – Edelman has strengthened its leadership in Southeast Asia with the appointment of Delicia Tan as CEO for Singapore, expanding her current role overseeing Hong Kong and Taiwan, and Vorasit (Gigg) Turongsomboon as the new managing director for Edelman Thailand. Currently serving as CEO for...
Philippines – KitKat Philippines, in collaboration with VML Philippines, has launched a creative new campaign that reimagines its iconic chocolate bar as a practical tool for small business owners, cleverly embracing a unique Filipino tradition of taking short breaks. Called the “KitKat Break Bar,”...
During her two decades with PHD New Zealand, Grafton played a key role in establishing PHD’s reputation for building strong client relationships, fueled by innovation and measurable brand growth.
With mobile-first economies–which is something that is very evident in the region–influencer-driven purchasing trends, and increasing demand for seamless omnichannel experiences, brands must continuously adapt their strategies to remain relevant.
In this new role, Watts will contribute to the marketing and tech services company's growth leading relationships with clients such as eBay, Ancestry, Canon, Grill'd, and PBS Kids.
Retail sales during Ramadan 2024 have jumped by 16% in Southeast Asia (SEA), according to a report from commerce media company Criteo.
Indonesia – Advertising agency Moonfolks has released a new whitepaper revealing how economic pressures are reshaping Ramadan consumer habits in Indonesia, spotlighting frugal spending, local brand support, and community values. The whitepaper examines how Indonesian consumers are navigating financial...
Singapore – Snigdha Nandan, most recently the director of B2C and digital marketing for APAC at Mastercard, has taken a new role as the executive director and global head of digital marketing at Standard Chartered. In a conversation with MARKETECH APAC, Snigdha mentioned that she will lead all digital...
India – To drive home the importance of seatbelt usage, the Maharashtra Motor Vehicles Department (MMVD) has launched a new campaign using reflective tape on commercial vehicles to promote seatbelt use during Road Safety Awareness Month. MMVD’s ‘The Buckle Hack’ initiative uses mandatory reflective...
Singapore –MiQ has appointed seasoned programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia, tasking him with driving regional growth and leading sales and account management teams. In this newly created role, Cutts will oversee MiQ’s commercial operations,...
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)