Category: Marketing
According to the data, more than half of APAC consumers are most likely to consider a brand’s values when making purchase decisions and appreciate brands that engage with social issues.
Prior to launching Turmeric Consulting, Badrinath served as the Chief Talent Officer at Wunderman Thompson South Asia and is an award-winning professional with over 25 years of experience in the realm of DEI, HR, as well as training & development.
Digital creative agency Orchard has announced the appointment of Bridget Ash to the newly created role of content and activations director to bolster the agency’s content creation and engagement capabilities and end-to-end customer experience offering.
They include Pepper Feraren as its chief strategy officer, elevations of Paolo Garcia as chief creative officer and Julian Brzoska as chief growth officer; and Chandu Rajapreyar as executive creative director.
India – Mars Wrigley India has collaborated with marketing agency DDB Tribal on its newest television commercial campaign for its 25-year-old fruity bubblegum brand, BOOMER.
Located at the Sunway Pyramid blue concourse in Kuala Lumpur, Kentucky Town was open to the public from July 4 to July 10, 2023. In partnership with KFC, VMLY&R planned and executed on-ground activations and communications around the event.
The partnership between AirAsia Philippines and DTI aims to proudly carry world-class Filipino talent and products throughout Asia and beyond. This also fulfills Capital A President and CEO Tony Fernandes' vow to promote Filipino brands all over ASEAN.
Data from GWI’s study touches on how millennial preference can contribute to the rise of brands, media platforms, and even influencers, as well as what millennials seek in brands that they purchase on a regular basis.
Telecommunications company Vodafone joined forces with Live Nation, a live entertainment company, and its joint venture partner Secret Sounds to give customers presale access to upcoming live music shows in Australia.
She also retains her existing role as Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).
