Category: Marketing
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of store refrigerators—typically the least visible and least favourable shelf space. The campaign, developed in collaboration with BBDO China, is based on research...
Podcast network The Pod Network is collaborating with audio production company Hit Productions to advance podcast growth in the Philippines.
Moreover, the film also serves as a reminder of togetherness and the essence of community, demonstrating the enduring spirit of Takaful.
Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude flypast to celebrate the former airport’s 100th anniversary and the tournament’s debut at Kai Tak Sports Park. For decades, Kai Tak served as Hong Kong’s international...
The regional wins with Kia and Emborg highlight Sticky Rice’s ability to adapt to diverse industries, from automotive to FMCG, across a variety of different countries in Asia, while maintaining a relentless focus on storytelling and audience connection.
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More...
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
Hong Kong – Hearts & Science, the Omnicom Media Group (OMG) agency, has appointed Doris Kuok as managing partner to spearhead its expansion and lead operations in Hong Kong. Effective immediately, Kuok will assume responsibility for overseeing the agency’s operations, strategic direction, financial...
Greater Bank is partnering with independent creative agency It’s Friday to create a new brand platform and vison for the brand. It’s Friday was appointed as the lead creative agency after a competitive pitch.
In his role as group business director, Jay will be responsible for overseeing the business development strategy, client servicing, and partnership building in Malaysia. He will also play a regional role, working closely with the leadership team to align growth initiatives across Viddsee’s Southeast...
