Category: Marketing
Hong Kong – HSBC One has joined forces with local designer brand ‘Offgod:Tate’ to launch a limited-edition fashion collection, “HSBC One x Offgod:Tate,” set to debut exclusively at ComplexCon Hong Kong 2025. The collaboration will also introduce Asia’s first-ever Esports Zone, blending the worlds...
When discussing sustainability in the marketing context, many brands mistakenly confine it to corporate responsibility initiatives, ESG reporting, and short-term campaigns. Traditionally, marketing has been a powerful tool for driving commercial growth by influencing consumer behaviour.
The ‘Advance Your Sleep’ campaign, in time for World Sleep Day, celebrates the centennial year of Simmon’s Beautyrest brand.
London – Heineken has extended its global media partnership with Dentsu through a new two-year contract, continuing their eight-year collaboration with the network. Backed by a significant media investment, the extended contract will allow Dentsu to represent Heineken across 100 markets, including Mexico,...
Hong Kong – DHL Express has been named the official partner of the newly opened Kai Tak Sports Park (KTSP), a collaboration aimed at attracting large-scale sports and entertainment events to Hong Kong and bolstering the city’s reputation as a leading hub for mega events in Asia. Under the partnership,...
At the heart of the campaign is an emotional, powerful AV piece that captures a young girl’s first-day playing team sport. The poignant story highlights the importance of belonging, growing, and creating strong, supportive communities.
Liverpool Football Club (LFC) is reuniting with adidas, striking a multi-year partnership anew.
Through visits at SMK Convent Kajang and Sekolah Seri Puteri Cyberjaya, students were able to interact with Sis Shay as she answered some of their pressing questions around hijabi haircare and other pertinent questions around the changes they face as youth.
Digital marketing agency Hashtag Interactive is set to lead MAAGAP Insurance’s brand evolution in the Philippines.
Book Nook, a learning hub powered by SM Supermalls, is expanding its activities lineup as it celebrates the significance of storytelling and creativity.
