Category: Marketing
Indonesia — Indonesian telecom provider Telkomsel has signed a mobile video advertising agreement with Novosol, a global mobile advertising platform, aiming to expand mobile ad revenue in Indonesia’s $20b advertising market. The agreement is projected to generate $300m within three years, providing brands,...
Production house electriclime° has appointed Jason Heller as its executive producer for Asia amidst the company’s expansion to Thailand.
Indonesia – Shopping app sessions rose 4% globally during Ramadan 2024, but Indonesia saw an 11% surge, reflecting strong engagement and repeat usage, according to a report by Adjust. Ramadan drives a surge in shopping as mobile-first consumers seek deals and Eid gifts. The report also highlights a surge...
The company has promoted Mariana Beatriz E. Zobel de Ayala and Mark Robert H. Uy to managing directors, and Jaime Alfonso E. Zobel de Ayala and Jaime Z. Urquijo to executive directors.
Manila, Philippines – With the news that the Michelin Guide is expanding its reach to review restaurants in the Philippines, many restaurants–especially in the target places of Metro Manila and its Environs, as well as Cebu–are now vying to get the coveted Michelin Star recognition, which has been used...
Philippines – AXA has introduced ‘AXA Bucket List Ai,’ a text-to-dream creator designed to inspire people to visualise their aspirations while emphasising the importance of protecting them against life’s unexpected challenges. Developed with Publicis Groupe in Thailand, the Philippines, and...
Filipino artist Kim Chui’s face has been covered in Julie’s Bakeshop’s tarpaulins in a Davao City branch.
Kesav also championed AI adoption across the agency and elevated OMG Malaysia’s reputation as an industry thought leader through several initiatives, including conceptualising the flagship ‘Future Play’ event.
USA – We. Communications has introduced a brand refresh that includes a new logo, an updated name, and a revised vision, reflecting its approach to helping businesses navigate communication challenges in a rapidly changing world. The refreshed We. Communications brand focuses on simplifying complex ideas...
India – Flipkart and consumer electronics company Nothing have teamed up with Pepper Creative, a unit of Pepper Content, to launch a campaign promoting mindful tech use while reinforcing Nothing phones’ unique market positioning. Titled ‘Don’t Buy Me,’ the campaign took an unconventional approach...
