Category: Marketing
Leading the Australian expansion is Olivia Thompson and Madison Trevella. Olivia has relocated from New Zealand after working with Thompson Spencer for six years and will head up the Sydney office.
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers. The Share a Coke campaign returns with a refreshed focus on digital integration and localised...
Pop culture lifestyle brand Funko is set to open its first licensed store in Southeast Asia in June 2025.
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the world, spotlighting the millions of passionate listeners who power the platform. Brought to life through striking film photography, the campaign...
The Institute of Singapore Chartered Accountants (ISCA) is reintroducing the accounting profession through a brand film launch with brand and creative consultancy ABrandADay.
Trackside signage, digital activations, and consumer promotions reaching millions of spectators worldwide will also bear the Barilla branding.
Continuing in its quest to lead the conversation on the future of marketing for the Philippine market, MARKETECH APAC recently concluded its What’s NEXT in Marketing: Philippines 2025 conference, held on March 26-27, 2025 at the Shangri-La The Fort, Manila.
India – Havas India has named industry veteran Prashanth Challapalli as chief digital & innovation officer for Havas Creative Network India, a newly created role aimed at accelerating digital transformation and innovation across the agency’s operations. In this newly created role, Challapalli...
Creative solutions company McCann Worldgroup has promoted Brandon Cheung to chief executive officer (CEO) of its Southeast Asia (SEA) operations.
Indonesia – Cinépolis Cinemas Indonesia has made its foray into the virtual gaming world with the launch of its virtual cinema experience on Minecraft Bedrock Edition, marking a first-of-its-kind activation within the popular sandbox game. Available on all Minecraft-supported devices, the custom-built...
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)