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Category: Marketing

Wunderman Thompson Greater China promotes Carter Chow as CEO
Wunderman Thompson Greater China promotes Carter Chow as CEO
Posted on August 29, 2023
by Brandon Yulolo
Shanghai, China – Wunderman Thompson has announced the promotion of Carter Chow to chief executive officer of Wunderman Thompson Greater China. Previously CEO of Wunderman Thompson China, Chow’s promotion comes as the agency focuses on building a united approach and strategy in Greater China, as more...
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KFC SG rolls out new KFC Zinger Double Down in new interactive ‘whack-a-mole’ campaign
KFC SG rolls out new KFC Zinger Double Down in new interactive ‘whack-a-mole’ campaign
Posted on August 28, 2023
by Teddy Cambosa
Conceptualised by Havas Media Singapore, this game encourages individuals with S$1 off to shed any guilt and relish the irresistible Cheesy Mushroom Zinger Double Down.
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4AS Malaysia’s CEO reiterates endorsement of pitch disbursement as fair compensation for pitch work
4AS Malaysia’s CEO reiterates endorsement of pitch disbursement as fair compensation for pitch work
Posted on August 28, 2023
by Teddy Cambosa
The commission has also noted that there are a few advertisers who call for sham pitches with the agency selection already made, prior to the presentation, while others have exploited agencies by using speculative pitches to garner free brand positioning, strategy, and creative ideas. 
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Storyblok announces expansion to US, UK markets
Storyblok announces expansion to US, UK markets
Posted on August 28, 2023
by Teddy Cambosa
Storyblok will launch a US entity in January 2024 to continue supporting the explosive growth in the market. The company will also create a dedicated UK entity to establish its local presence later in 2024.
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Jonathan Beh joins MRM as CEO for China
Jonathan Beh joins MRM as CEO for China
Posted on August 28, 2023
by Teddy Cambosa
The appointment takes effect on September 1, as he will be reporting to Ghassan Harfouche, president at McCann Worldgroup Asia Pacific.
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SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
Posted on August 25, 2023
by Brandon Yulolo
The partnership is expected to expand SPARC Group's distribution of Forever 21, adding value and variety for SHEIN's extensive customer base.
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TBWA\Hong Kong announces key role elevations
TBWA\Hong Kong announces key role elevations
Posted on August 25, 2023
by Teddy Cambosa
Under the leadership of Jan and the management team, TBWA\Hong Kong has been an innovation beacon across the global collective, successfully reshaping its capabilities from communications to brand experience.
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DBS makes metaverse debut with sustainable adventure game concept
DBS makes metaverse debut with sustainable adventure game concept 
Posted on August 25, 2023
by Brandon Yulolo
In line with the ‘Towards Zero Food Waste’ initiative of DBS in 2020, the virtual experience highlights the global food waste challenge and what Businesses for Impact supported by the DBS Foundation are doing to address the issue.
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Moroccan coffee chain Bacha Coffee unveils inaugural Hong Kong boutique, takeaway experience chain
Moroccan coffee chain Bacha Coffee unveils inaugural Hong Kong boutique, takeaway experience chain
Posted on August 25, 2023
by Teddy Cambosa
Guests on the go may indulge in the unique Bacha Coffee takeaway experience, where they can choose from over 200 coffees alongside an assortment of 8 varieties of multi-coloured signature sweet and savoury croissants.
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MARKETECH-PHOTOS-_7_
DHL Global Forwarding announces strategic leadership appointments in Asia Pacific 
Posted on August 24, 2023
by Aliza Carmona
DHL Global Forwarding, the freight specialist arm of DHL Group, has announced three strategic leadership appointments in Asia Pacific: Karsten Michaelis as the new president and representative director of DHL Global Forwarding Japan; Edwin Pinto as managing director of DHL Global Forwarding India; and...
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