Category: Marketing
For the inaugural piece of MARKETECH APAC’s Milestones Series, we talked with Mark Opao, communications planning partner for APAC and META at Kaspersky, to share one of his greatest milestones — having a successful career in Singapore and China for the past 12 years and counting.
Global business transformation agency Valtech has announced significant additions to its leadership team in the Asia Pacific, Middle East, and North Africa (APMENA) region to drive growth, with Ralf Zink as the new chief operating officer and Shannon Dix as managing director for Southeast Asia and C...
In a recent disclosure by the company, Alberto’s appointment marks his leadership transfer from most recently being the president of DITO CME, the information and communications technology (ICT) sector holding firm of the Udenna Group.
Around 23% of market share in 2022 will be accounted for by insurgent disruptors as Southeast Asian consumers’ find ways to satisfy their unmet needs and evolving preferences, a report by Meta, Bain & Company, and DSG Consumer Partners revealed.
That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.
Skincare brand Olay has partnered with Publicis Groupe One Singapore for the launch of its newest campaign that targets the gender disparity in India’s STEM field.
Brand and digital studio Koto has announced the appointment of Melissa Baillache as executive creative director for APAC to expand the studio’s presence in key regional markets.
Deliveroo Singapore has partnered with the Singapore Cycling Federation (SCF) to raise awareness about rider safety. On Children's Day, they are hosting an event called "Deliveroo Rides Smart with Heart." Deliveroo's program aims to educate both riders and their children about safe cycling practices...
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
The appointment will see Mediahub undertake full funnel strategy, planning and activation across all channels for New Balance.
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