Category: Marketing
This strategic acquisition combines Catcha Digital’s digital advertising solutions with FrameMotion’s immersive digital marketing capabilities in producing digital content leveraging on virtual reality and augmented reality technology to augment both online and offline advertising experiences.
Real estate firm Ayala Land has rebranded its hospitality arm, Hotels and Resorts Corporation, to Ayala Land Hospitality (ALH).
As the demand for healthier beverage alternatives continues to rise in Malaysia, OATSIDE aims to strengthen its footprint in the country by leveraging Trapper’s deep local market expertise and data-driven media strategies.
Post-production house Heckler has named Steven Marolho as its managing director and executive producer.
For Kirsty, her leadership philosophy as both leading Dentsu Creative and Merkle in ANZ is building a foundation of authenticity, empowerment, and continuous learning. Among those key traits include leading by example, learning from failure, and setting boundaries.
Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab. In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors...
Antibacterial soap brand Defensil is spotlighting evolved germs in its latest campaign with advertising agency GIGIL.
Hong Kong – HSBC Credit Card has unveiled the “Red Hot Chef” reality show, marking Hong Kong’s first bank-led initiative to champion the local dining industry. HSBC will invite submissions from eligible local restaurants for the reality cooking show, selecting eight skilled chefs through...
At the heart of this campaign is the belief that even the smallest act of kindness can create a ripple effect, bringing people closer together and uplifting those in nee
National water agency PUB is promoting water conservation in its new campaign with advertising agency Grey Singapore.
