Category: Marketing
New York, USA – VML has promoted Jeff Geheb to chief executive officer of VML Enterprise Solutions, the company’s $1.5 billion technology and transformation arm. The announcement marks a significant step for the rapidly expanding division, which plays a central role in VML’s digital and creative strategy...
Moreover, the agency has recently won the creative mandate for discount store Big W. With this, the agency will develop Big W’s ongoing brand and creative strategy as well as developing integrated retail and brand campaigns that extend through earned, social media and the brand experience.
India – Dentsu South Asia has strengthened its leadership team as part of its integrated growth strategy, appointing Amit Wadhwa as CEO of Dentsu Creative & Media Brands for South Asia and Anita Kotwani as chief client officer for South Asia. In his expanded remit, Wadhwa will oversee Dentsu’s creative...
The Department of Social Welfare and Development (DSWD) is set to launch information caravans for its campaign against fake news.
Indonesia – To launch its limited-edition Space Dunk cookies in Southeast Asia, Oreo has taken its iconic milk dunk to new heights – literally – by sending its cookies into space for a playful dip into the Milky Way. In collaboration with creative agency Leo Indonesia, Oreo reimagined its classic dunk...
Philippines – Automotive manufacturer VinFast is set to open over 60 new showrooms across the Philippines as part of its global expansion. To establish the showrooms, the company has forged partnerships with six local distributors. In its effort to bring smart and sustainable mobility solutions to consumers...
Malaysia’s digital content market has grown substantially over the years, posting RM87.25 billion in revenue and RM11.18 billion in export sales, while creating gainful employment for some 11,154 Malaysians within this industry since 2011.
Filipinos trust Google and YouTube over leading social media platforms for their purchases, according to Ipsos’ study.
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative and child-friendly guides. Called the ‘Bonding Instruction’, the initiative reimagines IKEA’s traditional...
The two-way pitch culminated in Chariot securing the renewed mandate for 2025. This marks another significant milestone in a relationship that first began in 2023, when Chariot was selected as PICO’s global social agency for the first time.
