Category: Marketing
Global entertainment company VA Media has appointed Organic Pacific and Havas to support its ambitions to grow within the APAC region and internationally.
Produced by Imagineers Film, Dettol and Kingdom Digital’s campaign film aims to celebrate firefighters and the one common legacy they share, which is to protect at all costs.
The hub will also contribute to Heineken’s plan to deliver disruptive and scalable product innovations and double Heineken’s innovation rate by 2025. Its goal is to shape the future of beer and beyond to win the hearts of consumers.
The song, titled ‘Be Sure’, combines rap vocals, soulful notes and a big K-pop inspired chorus dedicated to reach a broad audience across different demographics.
As ASB’s media agency partner, Initiative Aoteroa will be delivering innovative and integrated media strategy, planning, and buying across all channels.
By combining TBWA's strategic and creative approach with EcoCeres’ ground breaking technologies, the collaboration aims to redefine industry perceptions and promote the adoption of sustainable practices.
These appointments follow Havas’ recent leadership appointments in Malaysia and Cambodia, moving towards its growth plan in the involved regions.
The agency is also responsible for building and strengthening RMIT’s presence in Vietnam as part of its country commitment which has seen the university invest in education, research, partnerships and campus infrastructure as Vietnam’s leading international university.
In her new role, she will lead Havas Malaysia through a transformative journey of exponential growth. Her primary focus will be on fostering collaboration and partnerships, driving new business momentum, and building and leading future-ready teams.
The TM team has created ‘AIDENTITI™ KITA’ an AI platform that allows people to express the unique traits that make them Malaysian. The campaign features a microsite at where people can generate their ‘AIDENTITI™’ as a personalised music video clip and stand a chance to be featured on digital billboards...
