Sydney, Australia – IPG Mediabrands announced the appointment of Clay Gill as the organisation’s first chief data and technology officer for IPG Mediabrands Australia. He will continue serving a role in the executive leadership team of Mediabrands in addition to this position.
Gill will be responsible for establishing and driving strategic expansion and operational excellence across the Group, with the goal of improving IPG Mediabrands into Australia’s leading digital and data-driven agency group.
Gill’s career at IPG began in early 2020 with the transition of Cadreon into Matterkind. Following that, he rose to the position of CEO at IPG Kinesso, where he was key in advancing IPG’s programmatic capabilities and steering the agency’s growth in data and technology solutions. Under his leadership, the agency reached a milestone by introducing Acxiom’s 1PD programmatic offering in Australia, a first for the group.
Mark Coad, CEO of Mediabrands, said, “Gill will be leading the ongoing transformation of data through exploration and analysis, uncovering patterns, opportunities and insights that drive evidence-based decision-making solutions for clients. With a clear ambition for Mediabrands to lead and transform the industry’s response to data and technology, Coad said the role was paramount to the Group’s future success.”
He added, said: “We needed a leader at Executive level to help drive IPG’s ambition to revolutionise the industry, drive innovation, and achieve unparalleled success driven on the power of data and technology. Clay has been very successful in building our data led programmatic offering, he has incredible product knowledge, is a visionary leader and will play a pivotal role in shaping the Group’s data-driven future. I am delighted he has moved into this new strategic role.
“With Clay at the core of Mediabrands’ data and technology offering, it allows us to create the best collective thinking we can for client outcomes across our brands. No one has all the answers on the future, and some are trying to complete this unknown with badged on tools and techniques but Clay’s global experience positions him perfectly to make things happen,” Coad said.
Speaking about his appointment, Gill said, “As data and technology continue to frame the future of our clients’ businesses, it is critical that we stay on top of this evolving landscape.I have always been strongly attracted to accelerated levels of engagement for brands and customers through the analyses of sophisticated data streams.
He added, “The intelligence in these streams means we can share better insights with our clients and ultimately deliver better actions in media outcomes. I am thrilled to have the opportunity to strategically lead this area for Mediabrands, supported by resources from across the group.”
