Category: Marketing
Mandai Wildlife Group is calling on parkgoers to choose their wildlife adventure in its latest global campaign with creative agency TBWA\Singapore.
India – Edelman has promoted Bhavna Jagtiani, formerly chief operating officer of India, to chief executive officer for its India operations. Additionally, Kunal Arora, previously managing director for India digital and APAC studio lead, has been elevated to head of digital, APAC, expanding his regional...
Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
In MARKETECH APAC’s latest Agency Leadership Decoded interview, Jason discusses his talent-centric leadership philosophy and his team’s tech innovation as a competitive edge in the industry.
Mega Prime Foods Inc. (MPFI), a food and beverage manufacturing company in the Philippines, has expanded to Dubai, strengthening its global footprint.
India – Madison Media Infinity, a division of Madison World, has been appointed as the media agency of record (AOR) for Samsonite India, overseeing its traditional and digital media strategy. As part of this mandate, the agency will oversee Samsonite India’s traditional and digital media strategy,...
In a quick conversation by Daphne with MARKETECH APAC, she stated that she is eager and energised to do her part in empowering Malaysia’s digital economy.
Through its ‘#CompleteMouthProtection’ campaign, Listerine is raising Filipinos’ awareness of proper oral care.
The Ministry of Digital Development and Information has collaborated with Hogarth Worldwide for its latest music video celebrating Hari Raya.
At the heart of the campaign is an inspiring brand film featuring singer and actress, Alyssa Dezek, which captures the efforts that Malaysians go through leading up to the festive season – from enhancing their beauty routines to prioritising well-being.
India – Santosh Padhi (Paddy) has launched his independent advertising agency, ‘Into Creative’, with a six-member founding team. The agency aims to revive bold, fearless creativity and deliver ‘Big Directional Ideas’ for brands across platforms. Into Creative focuses on developing ‘Big Directional Ideas’—concepts...
