Category: Marketing
Yeo’s and Forsman and Bodenfors integrated brand campaign features new vibrant packaging, new product films, and the ‘Drinkable Garden’ exhibit, which explores new brews and partnerships, culminating in an eventful brand activation.
Multinational coffeehouse company Starbucks has announced the opening of its US$220m Coffee Innovation Park (CIP) in China to advance its global sustainability agenda.
Robson joins Lemma with several years of sales experience with global martech players operating in Australia. He was most recently with InMobi where he was head of agency and strategic clients and has previously worked with Unruly as the executive group sales director.
The partnership, which took effect on July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging Lion & Lion's unique regional setup of the teams across multiple markets.
Developed with Whatever Co., BBH Singapore, and LePub APAC, the jacket’s cooling system is powered by an ice-cold Tiger Beer, chilling the water that is pumped around the wearer's body via a network of silicone tubes.
The brand film, titled ‘CONNECTme to a Bigger World’, encapsulates how MEASAT’s WiFi service CONNECTme is capable of connecting Malaysians to a world that extends far beyond the one they know.
These appointments follow Amplify’s vision of diversifying and strengthening their offering and expertise across multiple fields as an advertising agency.
Multinational communications and advertising agency Saatchi & Saatchi has appointed creative duo Mandie van der Merwe and Avish Gordhan as new chief creative officers in Australia.
In her new role, she will continue Yahoo Finance’s focus on the cost of living, telling the stories of everyday Australians battling the current crisis. She will also help the team to create solutions-based content for readers impacted by interest rate rises and inflation.
Meeting with Philippine President Ferdinand R. Marcos Jr. in Singapore, Valiram Group expressed their interest in expanding in the next five years with the Philippines on their list.
