Category: Marketing
Filipinos trust Google and YouTube over leading social media platforms for their purchases, according to Ipsos’ study.
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative and child-friendly guides. Called the ‘Bonding Instruction’, the initiative reimagines IKEA’s traditional...
The two-way pitch culminated in Chariot securing the renewed mandate for 2025. This marks another significant milestone in a relationship that first began in 2023, when Chariot was selected as PICO’s global social agency for the first time.
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of store refrigerators—typically the least visible and least favourable shelf space. The campaign, developed in collaboration with BBDO China, is based on research...
Podcast network The Pod Network is collaborating with audio production company Hit Productions to advance podcast growth in the Philippines.
Moreover, the film also serves as a reminder of togetherness and the essence of community, demonstrating the enduring spirit of Takaful.
Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude flypast to celebrate the former airport’s 100th anniversary and the tournament’s debut at Kai Tak Sports Park. For decades, Kai Tak served as Hong Kong’s international...
The regional wins with Kia and Emborg highlight Sticky Rice’s ability to adapt to diverse industries, from automotive to FMCG, across a variety of different countries in Asia, while maintaining a relentless focus on storytelling and audience connection.
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More...
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
