Category: Marketing
Made possible with Saatchi & Saatchi, Toyota Australia’s campaign features a film centred around a separated couple sharing a love for their HiLux, which eventually brings them back together.
Building on its globally adored brand proposition of 'You're Not You When You're Hungry', the latest Snickers’ ‘Noobie Mistakes’ perfectly captures the ‘out-of-sorts’ fan moments solidifying its long-standing association with cricket.
Integrated communications and advertising agency Laqshya Media Group announced new key leadership role appointments, with Amarjeet Singh Hudda promoted to chief operating officer, Yuvrraj Agarwaal for chief strategy officer, and Satyabrata Das for chief alliance officer in India.
Singlife's new campaign via MullenLowe Singapore uses the quintessentially local expression "Caaaaan!" throughout its marketing and communications assets, highlighting the parallels between its brand story and Singapore's national journey.
Carousell Campus also houses the Group’s first ‘Capabilities Centre’, which brings the group’s brands and subsidiaries into one single location to streamline operations, integrate capabilities for authentication and inspection, as well as allow for more efficient collaboration.
For Cathay, the new campaign represents much more than airline travel but rather represents their evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment.
In a statement, the company plans to sell its activities under the foodpanda brand in Singapore, Cambodia, Laos, Malaysia, Myanmar, the Philippines and Thailand.
This is part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for brand experience (BX) and customer experience (CX).
In Asia, while negative sentiment has remained around the 20% to 30% range for nearly three years, the more notable finding is that positive sentiment on public airline tweets has decreased for the first time since the pandemic.
International advertising agency dentsu has announced the appointment of Clay Schouest as chief strategy officer for client and solutions in APAC to handle the agency’s client portfolio in the region.
