Category: Marketing
Digital identity and financial network World lampoons outdated internet captchas in its latest global brand campaign with Iris Worldwide.
Kate’s background in high-performance racing and her passionate commitment to creating the best croissant in Australia mirrors the story of MINI’s own racing legacy.
India – Britannia 5050 has launched Season 2 of its 4th Umpire campaign, now hosted on a new digital platform, 5050Cricket.in, tapping into India’s enduring passion for cricket. Conceptualised by creative agency Schbang, the Britannia 5050 4th Umpire campaign invites fans to play the role of an...
Leading the Australian expansion is Olivia Thompson and Madison Trevella. Olivia has relocated from New Zealand after working with Thompson Spencer for six years and will head up the Sydney office.
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers. The Share a Coke campaign returns with a refreshed focus on digital integration and localised...
Pop culture lifestyle brand Funko is set to open its first licensed store in Southeast Asia in June 2025.
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the world, spotlighting the millions of passionate listeners who power the platform. Brought to life through striking film photography, the campaign...
The Institute of Singapore Chartered Accountants (ISCA) is reintroducing the accounting profession through a brand film launch with brand and creative consultancy ABrandADay.
Trackside signage, digital activations, and consumer promotions reaching millions of spectators worldwide will also bear the Barilla branding.
Continuing in its quest to lead the conversation on the future of marketing for the Philippine market, MARKETECH APAC recently concluded its What’s NEXT in Marketing: Philippines 2025 conference, held on March 26-27, 2025 at the Shangri-La The Fort, Manila.
