Category: Marketing
In a statement to MARKETECH APAC, a spokesperson for Flash Coffee said that the closure of its Singaporean presence was to focus more on its more promising markets.
Through TikTok, fans will be able to watch videos from across Disney's brands, create their own videos with Disney music and effects, play Disney trivia, and collect and trade "Character Cards" of characters to win unique profile frames to show off their fandom.
At its core, WINK Hunt is about bringing joy, interactivity, and a touch of fun and lifestyle to the daily commute, encouraging everyone to embark on an exciting journey as they ride the MRT.
Performance marketing agency NP Digital has made new senior hires, with Gary Cheung appointed as general manager for Hong Kong and Taiwan and Melissa Chen as country manager for Malaysia, to fuel enterprise growth across its APAC markets.
Ratnam, who is based in Kuala Lumpur, will be in charge of overseeing Warner Music's operations in Malaysia. He will oversee initiatives for strategic growth and work to improve the company's market presence.
Jollibee's campaign shows how it can transform everyday situations into Christmas, as unsuspecting individuals step into what appears to be a standard Christmas-themed photo booth, only to discover a surprise filled with joy.
Segment users will be able to synchronise hashed, cookieless data with their real-time customer profiles because of strategic partnership with Yahoo Advertising and seamless integration with Yahoo ConnectID. This integration allows them to expand the scope and relevance of their campaigns.
Yahoo Advertising has partnered with global digital out-of-home (DOOH) supply-side platform VIOOH in a new whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns.
McDonald’s India brings inclusivity in ordering food online with new initiative for the colour blind
McDonald’s India (West and South), owned and operated by Westlife Foodworld Ltd., has launched its first-of-its-kind ‘EatQual 2.0’ initiative that makes McDelivery more inclusive with a new colour-blind-friendly ordering platform.
This campaign by Genesis and Bastion Shine features New Zealander George and her family, showcasing Genesis products and services, and is the fifth entry in a series of features which started in 2022.
