Category: Marketing
The brand surprised Yosuke during a training session just outside Tokyo with a special delivery, capturing his candid reactions in a genuine unboxing video that echoed the spontaneity of his on-court Pepsi moment.
India – Magicbricks, a property platform based in India, has named Havas Media India as its media agency on record (AOR). Havas Media India’s responsibilities will cover the full spectrum of media services, including strategy, planning, and buying across print, television, radio, cinema, digital, and...
TEAM LEWIS has won the PR and influencer remit for luxury hotel chain Shangri-La Group in Australia, following a competitive pitch.
Insurance company AIA Singapore is empowering families through the launch of a customised Monopoly game set.
In a LinkedIn post, Christopher reflected on cultivating the communications department of ZALORA from the ground-up and establishing foundational protocols that continue to shape the group's strategy.
India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka. Through the new partnership, Dream Theatre will collaborate with top-tier partners...
Finance and food delivery app installs have surged in the Philippines, according to mobile marketing analytics platform Adjust’s report.
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
Grey will be responsible for the overall Brand and Corporate communication for CelcomDigi, one of Malaysia’s largest telecommunications provider.
Technology platform Yahoo DSP has launched the ‘Conversion API’ (Yahoo CAPI) solution to enhance measurement, attribution, and optimisation of campaigns.
