Category: Marketing
India – To celebrate the release of the 2025 action-comedy film ‘Good Bad Ugly’ starring Ajith Kumar, the actor’s fan club teamed up with Britannia Milk Bikis to create a striking 15-foot garland made entirely of the beloved biscuits. For the campaign, Ajith Kumar’s fan club reimagined the traditional...
Footwear and apparel brand Skechers has partnered with creative agency We Are Social Singapore to launch the AI-powered retail assistant ‘Luna.’
As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked.
The review, posted by the Office of the United States Trade Representative (USTR), mentioned how these platforms, despite increased investment for IP protection in their platform, the platforms still see significant numbers of counterfeit goods in their respective platforms.
Samsung Electronics is introducing new ways to save electricity costs through the SmartThings app in its latest short film launch.
With dynamic red lines flowing from the Malaysia flag into the club’s iconic red, the design symbolises harmony, strength, and unity between aviation and sports—two forces that inspire and connect people worldwide.
Media company Media Publishares has appointed key leaders to usher growth and innovation into the company.
With a combined market share of 25%, projected proforma revenue of IDR 45.8 trillion, and a customer base exceeding 94.5 million, XLSMART is positioning itself as a key player in the industry.
Travel platform Klook is inspiring travellers to unveil their best selves through its latest global brand campaign.
Despite this, Delivery Hero will continue concentrating efforts in other parts of APAC where the group sees greater return.
