Category: Marketing
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the campaign gives a comedic take in appreciating Christmas side dishes which are usually overlooked, showing that going big on it can make their Christmas even more special.
Australian customer-owned mutual bank Beyond Bank has announced the appointment of digital agency Orchard to support its digital transformation journey.
Kuala Lumpur, Malaysia – In an effort to create a revolutionary platform for outdoor advertising, pioneering car cleaning products company Armor All has recently partnered with global communications network Havas Malaysia. This combined effort is set to leverage the use of abandoned cars as a medium...
Manila, Philippines – Following their commitment to breaking the cancer stigma in the country, the Publicis Groupe has recently teamed up with Ayala Healthcare Holdings and the People Management Association of the Philippines (PMAP) to establish a global cancer-oriented initiative. Called “Working...
While maintaining its brand heritage, the updated Pepsi logo is in line with modern fashion, appealing to young people and capturing the essence of the Gen Z community worldwide. Incorporating elements of electric blue and black pulse, the new design features a visually soda can silhouette, alluding...
The board of directors of Genting Singapore has approved a S$6.8b investment to propel its integrated resorts brand Resorts World Sentosa as a premiere tourist destination in Asia.
To promote the festival, MCI and Dentsu Creative Singapore launched a thought-provoking flagship television commercial titled “Our Next Generation”, to foster deeper understanding among Singaporeans about how present choices can significantly shape the future for the next generation.
Kallang Alive Sport Management (KASM) has announced the appointment of global real estate investment company CapitaLand as its new retail operator to manage the retail spaces at Singapore Sports Hub.
Madrid Turismo by IFEMA Madrid has officially launched its multi-million Euro campaign initiative that promotes Madrid to the Asian tourism market.
Singapore – As information becomes more accessible and easily digestible online, a new study by Meltwater found out that Singaporeans are becoming more transparent in using social media as a platform for financial discourse. One of the key findings revealed that this significant shift prompted...
