Category: Marketing
Each episode features dramatic reenactments of real cases reported to the Royal Malaysia Police (PDRM), covering scams such as phone fraud, romance scams, bogus parcel deliveries, fake investments, job offer deceptions and cash prize swindles.
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets. Enabled by advancements in generative AI and the growing use of messaging platforms like WhatsApp, LINE,...
Archetype Malaysia won the pitch by impressing Guinness with its strategic thinking, strong cultural insights, and “earned-first” creative approach.
Thailand – Dentsu Thailand has partnered with Vajira Hospital to launch ‘Praykinson’, a voice therapy app designed to support Parkinson’s disease patients in managing their symptoms through guided prayer exercises. The initiative responds to data showing that approximately one in every 100 elderly Thais...
Australia’s oldest national chicken chain is backing the launch with a cheeky, nostalgia-driven campaign designed to remind customers that Reds is about more than just roast chicken.
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong.
Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services. The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range...
Australia – Enero Group, a global marketing and technology agency network, has promoted Ian Ball to group chief executive officer, effective July 2, 2025. Ball joined the company as chief operating officer in early 2025 and now takes the helm following a period marked by operational shifts and strategic...
Brett will take on the expanded role while continuing as CEO of Ogilvy PR Australia and New Zealand (ANZ) and Ogilvy Health Australia. He will remain based in Sydney.
USA – NASA has announced that its NASA+ live programming will launch on Netflix this summer, expanding access to space content for global audiences. The collaboration will offer viewers an additional platform to watch live rocket launches, astronaut spacewalks, mission coverage, and real-time views of...
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