Category: Marketing
The exhibit opened on Friday with a striking visual spectacle: 50 Pink Guards marching in formation alongside Young-hee and Chul-su, the towering, sinister dolls who have become symbols of the franchise.
Coinciding with the leadership appointments, ORO Malaysia has also announced the relocation of its office to Stellar Suites in Puchong, effective 2 July 2025. The move is part of its broader strategy to expand operational capabilities in the Malaysian market.
Thailand – ONE Championship (ONE), the global martial arts and combat sports organisation, has announced the relocation of its global production hub from Singapore to Bangkok, Thailand, as part of its ongoing strategic expansion. With the relocation, Bangkok will now serve as ONE’s primary production...
Singapore – 1 in 4 Asia-Pacific consumers chose foodservice delivery over dine-in in 2024, with delivery now leading the consumer foodservice market in the region—accounting for 23%, up from just 10% in 2019—according to a report from Euromonitor International. The report attributes this shift...
In an interview with MARKETECH APAC, Philip Rom, manager of content at Taylor’s University, noted that the objective of the film is to visualise what this ranking represents from a human perspective.
India – To mark Pride Month, Britannia Good Day has unveiled a special edition ‘Flavours of Equality’ Pride Pack—offering a fresh take on inclusion and representation through a surprise collaboration with biscuit brand Parle Monaco. Conceptualised by creative agency Enormous, the initiative centres on...
Changi Airport Group and Jewel Changi Airport are celebrating Singapore’s 60th anniversary through a lineup of events for July and August.
India – Smartphone brand realme has awarded its integrated media mandate to Arena India, part of Havas Media Network India, following a highly competitive multi-agency pitch. The agency retains its existing business with realme and will now take on an expanded role, covering full-funnel media responsibilities...
One of those superfans has become the face of the relaunch campaign created by Think HQ to herald the return of Lipton’s Chai Latte to supermarket shelves.
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Grey Hong Kong on an outdoor campaign that transforms walls across all 18 districts into vibrant murals celebrating the stories, textures, and character of Hong Kong. Titled “HSBC 18 Districts Mural Stories”, the campaign brings together...
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