Category: Marketing
Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires namely Levi Guillory as agency head of strategic accounts for NSW & NZ and Carla Dawson, head of strategic marketing for ANZ & SEA.
The Health Promotion Board condemns vape use amongst the youth through its latest campaign in collaboration with TBWA\Singapore.
In his new role, he will focus on scaling performance-led commerce solutions and ensuring they are locally tailored for Southeast Asia’s fast-evolving digital economy.
India – In a move to strengthen its northern operations, TBWA\India has named Abhishek Chaturvedi as executive vice president and branch head for Gurgaon. In this role, Chaturvedi will oversee the creative, strategic, and operational direction of the Gurgaon office, with a focus on aligning talent, ideas,...
Indonesia – DBS Indonesia has teamed up with creative agency Digital Sea to roll out a new campaign for the DBS Vantage Credit Card, aiming to move the conversation beyond financial prosperity toward a more holistic and human-centered perspective on wealth. The campaign was developed through a collaboration...
This collaboration between Exness and Smadex exemplifies how moving beyond vanity metrics to unlock real lifetime value can lead to significant cost efficiencies and sustainable growth.
Philippines – Dentsu Philippines and Pocky Philippines are helping Filipinos express their love through their latest ‘Pocky Sabi’ initiative. The initiative transforms the Pocky snack into a means for anonymous love confessions. ‘Pocky Sabi’ plays on the Filipino phrase ‘pakisabi,’ meaning ‘please tell...
Media networks SPH Media and TSL Media Group are teaming up to drive influencer marketing impact, leveraging authentic engagement with creators.
Assembly, a global omnichannel media agency under Stagwell, has named Sharon Soh as its managing director, Southeast Asia (SEA).
USA – Lee Kum Kee US, in collaboration with Grey Hong Kong, has unveiled a bold new campaign that blends creativity with flavour to spotlight its latest Sriracha range. Titled #SqueezeMaxFlavor, the campaign draws on the trend of micromoments, illustrating how a single squeeze can elevate everyday scenarios—from...
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)