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Category: Marketing

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MarketMedia announces partnership with The Trade Desk in ANZ to improve retail media advertising
Posted on December 19, 2023
by Gian Japsay
More than 70 new partners and channels for programmatic display, programmatic digital out-of-home, connected TV (CTV), audio channels, and more can be added to MarketMedia's client and brand campaigns. This allows for improved targeting of audiences with the intention of making a purchase on the open...
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VML announces multiple key appointments across Asia-Pacific marketing division
Posted on December 19, 2023
by Gian Japsay
With more than 5000 workers spread across 25 offices in 13 APAC markets, the newly designed organisation hopes to provide improved service for VML's clientele all throughout the area. It includes industry professionals with deep local knowledge and broad experience in commerce, brand experience, and...
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Gatorade unveils new brand positioning ‘Water wasn’t made for this’ with collaboration with Akcelo
Posted on December 19, 2023
by Gian Japsay
The brand film acts as a reminder that intense and sweaty workout routines could require more than just water. In particular, it emphasises how crucial it is to refuel with Gatorade No Sugar in order to replace electrolytes, salt, and potassium.
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From Thailand to Indonesia, these are the most popular destinations for SG travellers in 2023
Posted on December 18, 2023
by Gian Japsay
Bangkok maintains its position as the most popular destination in 2023. Travellers from Singapore clearly consider The Land of Smiles to be their first choice, whether they are taking tuk-tuk rides, taking in the nightlife of the city, enjoying mango sticky rice and drinking Thai milk tea at lively night...
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Fetch TV, ESPN announce expansion of multi-year channel distribution partnership
Posted on December 18, 2023
by Gian Japsay
The channels will continue to provide live sports coverage in the United States, as well as studio commentary shows like SportsCenter, NBA Today, NFL Primetime, and the acclaimed ESPN '30 for 30' documentaries and special features.
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Alipay+ partners with multiple e-wallets to launch year-ender campaign promoting sustainable travel behaviour 
Posted on December 15, 2023
by Gian Japsay
The campaign promotes sustainable travel behaviour by highlighting special deals from Alipay+ and its partners. These benefits include free international mobile data packages, in-app savings available across Alipay+'s vast merchant network, and the opportunity to receive 100% rebates at participating...
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Tender Care’s new campaign empowers Filipino parents navigating post-pandemic life
Posted on December 15, 2023
by Aliza Carmona
Tender Care, a brand under Colgate-Palmolive, has officially launched its newest ‘Unbox the World’ campaign that addresses how Filipino parents navigate family life in post-pandemic reality.
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Around 74% of marketers, journalists in APAC embrace generative AI in work: report
Posted on December 15, 2023
by Azunta Gaviola
Melbourne, Australia – With the widespread adoption of AI in various industries, the latest report from Media Collateral revealed a significant percentage in the incorporation of generative AI among communication professionals throughout the Asia Pacific region, with marketers and journalists emerging...
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Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Posted on December 14, 2023
by Brandon Yulolo
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
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SIT, FiftyFull collaborate to advance campaign efforts for upcoming admissions
Posted on December 14, 2023
by Azunta Gaviola
Singapore – As part of its upcoming efforts for the admission briefs, the Singapore Institute of Technology (SIT) has recently appointed local agency FiftyFull as its new creative and social media partner. This appointment comes after the agency’s success in a two-round pitch process involving multiple...
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