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Category: Marketing

MARKETECH-PHOTOS-_1_
Fishermen Integrated’s campaign for MR. D.I.Y. reminds families to celebrate Chinese New Year with Ai, not AI
Posted on January 19, 2024
by Aliza Carmona
Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.
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The Parentinc acquires premium mum, baby retailer Motherswork
The Parentinc acquires premium mum, baby retailer Motherswork
Posted on January 19, 2024
by Teddy Cambosa
Moreover, this acquisition comes on the heels of recent high-profile IPOs from mother and baby brands such as First Cry and Mamaearth, setting a compelling precedent for The Parentinc's ascent into the ranks of these notable companies. 
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Anish Daryani acquires M&C Saatchi Indonesia, to exit group company
Anish Daryani acquires M&C Saatchi Indonesia, to exit group company
Posted on January 19, 2024
by Teddy Cambosa
Following the exit, Daryani stated that M&C Saatchi Indonesia will be rebranded to a new entity in January 2024. There will be complete continuity of business with all clients, talent, partners and vendors under the new entity. Moreover, the new entity will operate the business from the same premises...
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Publicis Groupe Singapore acquires integrated communications agency AKA Asia
Publicis Groupe Singapore acquires integrated communications agency AKA Asia
Posted on January 18, 2024
by Brandon Yulolo
The acquisition marks a significant step in expanding and diversifying Publicis Groupe's capabilities in the Southeast Asian market, with AKA Asia bolstering the group’s strategic communications, PR and influence offering in the region.
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Electric vehicle maker VinFast gets thumbs up from Indonesian gov’t on investment plans
Electric vehicle maker VinFast gets thumbs up from Indonesian gov’t on investment plans
Posted on January 18, 2024
by Teddy Cambosa
The president said that VinFast is one of the fastest-growing automotive companies. He also expressed hope that the investment can improve Indonesia’s EV ecosystem and be linked with EV battery industry.
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Valtech announces two new senior hires to grow growth, consulting practice in APAC
Valtech announces two new senior hires to grow growth, consulting practice in APAC
Posted on January 18, 2024
by Teddy Cambosa
With Pihs and Varatharajan at the helm, Valtech is poised to enable leading brands to leap ahead of the competition and drive business value in the region through experience innovation.
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IAS accelerates APAC expansion with multiple market launches and senior appointments
IAS accelerates APAC expansion with multiple market launches and senior appointments
Posted on January 18, 2024
by Brandon Yulolo
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
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Stuart Alexander appointed as new group creative director for TBWA\Media Arts Lab Australia 
Posted on January 18, 2024
by Gian Japsay
TBWA\Media Arts Lab, Apple's custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s...
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MARKETECH-PHOTOS
Vietjet Air inks MOU with Trip.com to enhance global travellers’ experience
Posted on January 18, 2024
by Aliza Carmona
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
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Maserati appoints Hamdy Elshantoury as head of newly-created overseas region unit
Maserati appoints Hamdy Elshantoury as head of newly-created overseas region unit
Posted on January 17, 2024
by Teddy Cambosa
Conversely, the market management team will remain in the region with close contacts to their countries.
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