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Category: Marketing

80% of APAC customers are likely to take their business elsewhere after poor experiences: report
80% of APAC customers are likely to take their business elsewhere after poor experiences: report
Posted on January 26, 2024
by Brandon Yulolo
In connection to this, the report stated that APAC consumers claim that their poor experiences are mostly consisted of long wait times when speaking with an agent (63%), no way to speak to customer service via voice/phone (59%), lack of 24/7 support availability (48%) and lack of self-service support...
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Cheil India bags mandate for GIPL, launches new CGI campaign for P.F. Chang's
Posted on January 26, 2024
by Aliza Carmona
Advertising agency Cheil India announced it has won the mandate for Gourmet Investments Pvt. Ltd. (GIPL) to create a digital campaign to launch their new restaurant brand, P.F. Chang’s, in India.
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Mike Forster appointed as managing director of PR agency SCOP3 Group
Mike Forster appointed as managing director of PR agency SCOP3 Group
Posted on January 26, 2024
by Teddy Cambosa
With a distinguished career spanning over 19 years, Forster has held various leadership positions within WPP agencies, demonstrating his expertise in brand building and fostering client relationships. 
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Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Posted on January 26, 2024
by Brandon Yulolo
Occurring just after Microsoft’s recent acquisition of Activision Blizzard, the company has decided to proceed with the layoffs to follow a sustainable cost structure plan that will support the growth of the business.
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Singtel’s Chinese New Year campaign celebrates empowerment and pursuit of passions across generations
Posted on January 26, 2024
by Aliza Carmona
Communications technology group Singtel has launched its latest Chinese New Year festive campaign titled ‘A Date With Spring’ which showcases the power of technology to empower learning and pursuit of passions across generations.
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WPP announces new merger, unites BCW and Hill & Knowlton to create Burson
WPP announces new merger, unites BCW and Hill & Knowlton to create Burson
Posted on January 26, 2024
by Teddy Cambosa
According to WPP, this union of agencies will enable Burson to best serve clients in a complex and volatile environment in which strategic stakeholder communications has never been more critical. 
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SQREEM Technologies appointed by rugby union club Saracens as AI marketing partner
Posted on January 26, 2024
by MARKETECH APAC
Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club's supporters' preferences, behaviours, and needs.
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M&C Saatchi Indonesia rebrands to Moonfolks, unveils accelerated commerce model 
M&C Saatchi Indonesia rebrands to Moonfolks, unveils accelerated commerce model 
Posted on January 25, 2024
by Brandon Yulolo
As such, Moonfolks will be led by its co-founders, with Anish Daryani as president director and CEO, Dami Sidharta as chief creative officer, and Elki Hendra as chief strategy & digital officer. 
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Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Posted on January 25, 2024
by Brandon Yulolo
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
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Boody’s new national campaign with WNBL puts period in period poverty
Posted on January 25, 2024
by Aliza Carmona
Boody, an Australian company dedicated to creating comfortable and sustainable clothing and underwear, has partnered with the Women's National Basketball League (WNBL) to launch its latest campaign that calls for access to period products for all.
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