Category: Marketing
Manila, Philippines – Alodia Gosiengfiao, one of the co-founders of SEA-centric esports and video gaming-oriented entertainment agency Tier One Entertainment, has announced her departure from the agency. At the time of this writing, she has been with the agency for over six years. In a Facebook post,...
Mumbai, India – Aiming to inspire riders who seek thrill and adventure, Motul, a global brand in fully synthetic premium engine oils for a wide range of automobiles, has recently announced the official launch of its latest advertising campaign on November 22. Dubbed ‘Next Level Thrill’, the campaign...
Conceptualised and developed by Chimp&Z Inc, Tata Play’s campaign embraces the nuances of old vs new televisions, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.
Web3 technology company OKX has launched its newest cricket-themed 'Be a Crypto Player' ad campaign in India to encourage people to explore the Web3 community.
Australia – Coopers, a locally owned and operated big-beer brand in Australia, has recently announced its latest multi-touchpoint campaign, celebrating its position in the local brewing industry of the country. Titled “Local, Everywhere,” this initiative alongside advertising agency, Special Australia,...
A further 47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. Only 2% of complaints were dismissed.
Interactive indoor theme park chain KidZania has announced the appointment of Hasmukh M. Gorava as its new marketing head in India.
For Kantor, she wanted to create an agency that helps businesses prioritise sustainability through compelling campaigns that drive bottom line results.
Recent survey reveals that Gen Z in Singapore are most likely to purchase through social media sites
Generation Z consumers have a stronger preference for TikTok, accounting for 46% of users, exceeding the usage percentages of other generational groups, such as 30% for Millennials and 23% for Generation X. Furthermore, both Generation Z (41%) and Millennials (37%) are more likely to use Instagram for...
Manila, Philippines – Following the significant digital participation of AI, Google’s latest e-Conomy report for Southeast Asia revealed the accelerated growth for Philippines is expected to reach double digital growth from 2023 to 2025, positioning itself as one of the region’s fastest-growing economies....
