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Category: Marketing

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Genelle Hung named as PubMatic’s new country manager for SEA
Posted on January 9, 2024
by Gian Japsay
Hung will be in charge of the strategic leadership of the Southeast Asian market at PubMatic. She will work directly with local go-to-market teams as well as global leadership, and she will be essential to continuing relationships with important CTV/OTT and in-app publishers in the area. She will also...
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MARKETECH-PHOTOS
TBWA\Media Arts Lab names Terence Leong as new executive creative director in SEA
Posted on January 9, 2024
by Aliza Carmona
TBWA\Media Arts Lab, the bespoke global creative agency dedicated to Apple, has announced the appointment of Terence Leong as its new executive creative director for the Southeast Asia region.
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Sour Bangkok appoints Nopparath Eksuwancharoen, Thamakorn Ruchakityanon as executive creative directors
Sour Bangkok appoints Nopparath Eksuwancharoen, Thamakorn Ruchakityanon as executive creative directors
Posted on January 9, 2024
by Teddy Cambosa
The duo will bring a unique and powerful creative synergy that promises to redefine the standards of creativity in the advertising landscape. Moreover, this move reinforces SOUR Bangkok's dedication to creative diversity.
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MARKETECH-PHOTOS-_1_
DHL Express makes multiple key appointment changes to bolster APAC leadership team
Posted on January 8, 2024
by Aliza Carmona
International express service provider DHL Express has announced several strategic leadership changes in Asia Pacific, with Yung C. Ooi as the new senior vice president for commercial APAC, Andy Chiang as managing director in Hong Kong and Macau, Ji Hun (Michael) Han as managing director in Korea, and...
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airasia MOVE, UnionPay team up to offer better incentives and perks to customers 
Posted on January 8, 2024
by Gian Japsay
During this partnership, airasia MOVE members will have their status upgraded to Platinum membership in their airasia rewards account when they use their UnionPay cards for flights, hotels, or SNAP (Flight + Hotel combo) purchases totaling RM300 or more. They will also be eligible for free airport transfers*...
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MARKETECH-PHOTOS
More than half of Singaporeans now use food delivery platforms for more than just food
Posted on January 8, 2024
by Aliza Carmona
Around 51% of Singaporean respondents said they would consider grocery delivery via food delivery apps over going to the supermarket to save time shopping, a survey commissioned by Deliveroo revealed.
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HK’s retail sales in November rose to $34.2b, marking 15.9% increase since 2022
HK’s retail sales in November rose to $34.2b, marking 15.9% increase since 2022
Posted on January 8, 2024
by Teddy Cambosa
According to the data, of the total retail sales value in November 2023, online sales accounted for 9.3%. The value of online retail sales in that month, provisionally estimated at $3.2b, decreased by 16.1% compared with the same month in 2022.
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Lazada’s widespread staff layoffs affect other SEA markets, top executives
Posted on January 5, 2024
by Aliza Carmona
In a developing story, some Lazada top executives are reportedly among those affected by the company’s retrenchment exercises as the layoffs expand to its other markets in Southeast Asia, The Edge Singapore reported.
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Starcom secures mandate for BMW Group in Indonesia, retains media agency status in China, Singapore
Posted on January 5, 2024
by Aliza Carmona
Starcom Indonesia, a media agency under Publicis Groupe, has announced its appointment as the media agency of record for BMW Group in 2024, joining its Starcom teams in China and Singapore that retained their media agency of record roles.
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Jollibee Foods Corporation increases stake with Tim Ho Wan brand
Jollibee Foods Corporation increases stake with Tim Ho Wan brand
Posted on January 5, 2024
by Teddy Cambosa
Moreover, JWPL’s participating interest in Titan will also increase from 90% to 92% through purchase of 2% participating interest of another limited partner in the fund for a total consideration of S$7.7m. 
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