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Category: Marketing

Board a flight through a photographer’s lens in Singapore Airlines’ latest campaign film
Board a flight through a photographer’s lens in Singapore Airlines’ latest campaign film
Posted on February 16, 2024
by Brandon Yulolo
The film follows Berlin-based travel photographer Julia Nimke, as she challenges herself to shoot, curate, and edit her very own photography exhibit pieces on her flight with Singapore Airlines. 
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Carousell co-founder Lucas Ngoo to step down from day-to-day management roles
Carousell co-founder Lucas Ngoo to step down from day-to-day management roles
Posted on February 16, 2024
by Teddy Cambosa
In a recent LinkedIn post, he stated that he continues to have full vested interests in the success of Carousell as a co-founder, board director and shareholder, and have full confidence in their business and leadership team.
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Lotame launches ‘Lotame Collaborate’ to improve customer data for digital marketers 
Posted on February 16, 2024
by MARKETECH APAC
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
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Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Posted on February 16, 2024
by Teddy Cambosa
This year's award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel. 
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MARKETECH-PHOTOS
Singapore’s Qoo10 to acquire e-commerce platform Wish for US$173m, expanding global retail reach
Posted on February 16, 2024
by Aliza Carmona
Singapore-headquartered e-commerce platform Qoo10 has come into agreement to acquire former e-commerce giant Wish from its parent company ContextLogic for approximately US$173m in cash.
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APRW announces appointment as official PR agency for Singapore Maritime Week 2024
APRW announces appointment as official PR agency for Singapore Maritime Week 2024
Posted on February 16, 2024
by Brandon Yulolo
Through this appointment APRW will be playing a pivotal role in managing media relations, elevating the profile and prestige of the event, and contributing to the global discourse on maritime excellence.
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Australian marketing and tech companies project estimated productivity gains of A$110m per year: report
Australian marketing and tech companies project estimated productivity gains of A$110m per year: report
Posted on February 15, 2024
by Brandon Yulolo
Furthermore, the data suggests that collaboration between marketing and technology functions is critical to making the most of digital investments, where businesses leading the way in collaboration forecast an additional 11% revenue growth in the next year when collaboration is centred around customer...
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MARKETECH-PHOTOS
Best believe Changi Airport will ‘beJEWELed’ in latest initiative gathering Swifties for enchanting sing-along event
Posted on February 15, 2024
by Aliza Carmona
Changi Airport Group (CAG) has organised a sing-along event in Jewel Changi Airport to bring together Swifties, Taylor Swift’s fans, in celebration of their wildest dreams ahead of the superstar’s upcoming concert in Singapore.
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Fujifilm celebrates 90th anniversary with a smile through first ever-global purpose
Fujifilm celebrates 90th anniversary with a smile through first ever-global purpose
Posted on February 15, 2024
by Brandon Yulolo
The new global purpose reflects Fujifilm Group’s role in bringing smiles to the world through innovative products for the past 90 years and the goal for the entire Fujifilm group to guide employees, customers and the community toward a shared future.
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Tourism Tasmania launches image generator, actually uses local artists to generate original art
Tourism Tasmania launches image generator, actually uses local artists to generate original art
Posted on February 15, 2024
by Teddy Cambosa
The campaign, conceptualised by BMF and Orchard, Tourism Tasmania launched a new platform that invites people to turn their weird and wonderful ideas into very real art, created by very real Tasmanian artists to highlight the Tasmanian way of life and the reasons to visit; it’s craft, passion, realness,...
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