Category: Marketing
To mark the return, PepsiCo and Leo Indonesia have released a horror-comedy (hor-com) themed ad titled 'Mischief: It’s a Family Thing'. The short film plays on Indonesians’ love for horror movies but with a humorous twist.
His appointment comes at a time when brands are looking to harness rapid cultural change and emerging technologies like generative AI to stay competitive.
Allison Worldwide, a global communications agency under Stagwell, has appointed Kelvyn Foo as its general manager for Singapore.
In his expanded role, he will oversee more than 50 creatives across China and Japan, focusing on delivering human-centered, effective healthcare communications.
Soft drink brand Sprite is cooling up the summer across Southeast Asia (SEA) through a lineup of refreshing experiences.
In MARKETECH APAC's exclusive interview with Kai Xin Lee, Managing Director at Meetsocial, she outlines how her team fuses local insights and performance marketing, helping major brands navigate the cultural landscape of Southeast Asia.
In MARKETECH APAC’s latest Agency Leadership Decoded series, Jos Ortega, chairman and CEO at Havas Ortega, shares how he leads the team towards its ambitions for people, both within and outside the agency.
Google Play is championing safety in online gaming through its campaign in collaboration with DDB Group Singapore.
Asked about his approach to leadership, Stanley is clear: it’s not about top-down authority, but creating a safe space for creativity.
Singapore – Google has introduced a new set of AI-driven tools for Search and YouTube, aimed at addressing the growing complexity of digital marketing and consumer behaviour. Unveiled during Google Marketing Live Southeast Asia (GML SEA) in Singapore, the tools include Asset Studio, AI Max for Search,...
