Category: Marketing
DEPT said his ability to unify complex ecosystems for real-time personalisation and business impact will play a central role in supporting clients in India.
Philippines — A new report from Magnite reveals how Filipinos are engaging with ad-supported streaming services through connected TV (CTV) technologies and smartphones, showing an 80% increase of Filipinos streaming from the previous year, with users using an average of six streaming services. According...
AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
Singapore – Australian frozen yogurt brand Yo‑Chi has launched its first international flagship store at Orchard Central, Singapore on August 15—marking the brand’s global step in its mission of ‘Sharing the Chi’. To introduce the brand to Singapore, Yo-Chi has tapped influencer agency Kobe for an influencer-led...
Singapore – TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has appointed Dennis Kung as executive creative director (ECD) for Southeast Asia, where he will oversee the agency’s creative direction across the region. Kung brings more than a decade of experience across North America and Asia,...
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an essential part of the beauty routine. The campaign, developed by WPP CP with Ogilvy teams in Singapore, Hong Kong, and Korea, alongside WPP...
In this role, Francis will not only cover the Philippine market but also the coffeehouse chain’s expansion to Mexico as it continues to gear up for international expansion.
Dentsu International has confirmed said news to MARKETECH APAC, but declined to give more specific details on the exercise, including queries on how much of the workforce per region, including Asia-Pacific, will be affected by this.
Philippines – Marketing leader John Richard (Chad) Sotelo has been appointed as the first-ever group chief marketing officer of Filinvest Development Corporation (FDC), a diversified conglomerate with interests spanning real estate, banking and financial services, hotel and resort management, power generation,...
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