Category: Marketing
The Visa Singapore Innovation Center represents Visa's vision of shaping tomorrow's payments possibilities. Showcasing the transformative power of technologies like artificial intelligence (AI) in retail and payments, and reimagining modern credentials for enhanced security and convenience.
As the brand establishes itself in the market, UM's duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to launch its new vehicle releases until 2024.
According to the memo, Vice Media will look into partnering with established media companies to distribute their digital content, including news, on their global platforms, as the company fully transitions to a studio model.
For MARKETECH APAC’s latest Milestone Series piece, we spoke with Srikanth Ramachandran, founder of Moving Walls, to share one of his greatest milestones — employing programmatic DOOH technology to guide charitable initiatives needing exposure on digital screens situated in the real world.
For Ong Hock Chuan, Maverick Indonesia’s co-founder and managing partner, there is no exciting secret or formula to successfully lead an agency like Maverick. Instead, he only emphasises that leading is not an easy task, in which he stresses that one must simply lead and work with meaning and fulfil...
Said acquisition also aligns with CCEP's expansion into Australia, Pacific & Indonesia (API) which began in 2021.
Multi-category classifieds and recommerce marketplace Carousell announced it will suspend the sale of Taylor Swift’s concert tickets on its platform across all six markets after seeing a rise in ticket scams.
Korean Air has appointed Jongheon Sim (Jong) as its new chief communications officer. Jong, a communicator and aviation industry veteran, will be handling the airline's communication strategies and public relations.
MARKETECH APAC recently spoke exclusively with Sascha Kuntze, chief creative officer at BBH Singapore, to learn more about the agency’s creative direction for this global campaign and tackle how to engage brand love despite Samsung being a technology brand.
The Mumbai team of Sociowash will oversee the account. As part of this strategic alliance, the agency will be in charge of carrying out campaigns that will raise brand memory and engagement in order to increase the brand's digital share of voice. In order to help the company accomplish its goals, Sociowash...
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