Category: Marketing
China – Friso, a brand in infant and toddler nutrition, has teamed up with smart device maker Xiaodu and Publicis Media China to launch AI Audio Book 3.0—an upgraded storytelling tool designed to help families connect through interactive, AI-powered narratives. Now in its third iteration, AI Audio Book...
The automaker said the collaboration aims to resonate with a new generation of Malaysians who appreciate both heritage and forward-thinking design.
Travel and tourism company Club Med has appointed digital marketing agency NP Digital as its media agency partner for the East, South Asia, and Pacific (ESAP) region.
Dentsu Malaysia and restaurant chain Marrybrown have kicked off a community-centric activation in celebration of Hari Raya Aidiladha.
The partnership with Chariot spans a wide creative scope—from seasonal drink campaigns and product launches to social-first content and purpose-led initiatives.
Santa Fe, New Mexico – Travel company NextTrip, Inc. has forged a strategic partnership with media company KC Global Media (KCGM). The partnership aims to expand the reach of JOURNY, NextTrip’s premium travel brand in Southeast Asia. With the partnership, KCGM is set to launch a JOURNY-branded television...
The newly integrated entity will operate as ‘ADK Global Powered by Assembly,’ retaining ADK Global’s local leadership to ensure business continuity and strong client partnerships, while unlocking the scale and infrastructure of a wider network.
Indonesia – Wonderful Indonesia, the official tourism campaign of Indonesia’s Ministry of Tourism, has launched a month-long initiative in Rome featuring a vibrant open-top bus tour and out-of-home (OOH) advertising spotlighting the country’s most iconic and up-and-coming destinations. Running from July...
Affiliate marketing is dominating in Southeast Asia’s e-commerce landscape, according to a report by commerce partnership marketing platform impact.com and e-commerce market intelligence provider Cube.
The reorganisation brings together all of Omnicom’s practice areas in the region—including media, creative, PR, performance marketing, and production—into a single integrated offering.
