Category: Marketing
Alcoholic beverage company Diageo has launched its new 'Enjoy the Flow, Savour Every Moment’ regional campaign for Asia Pacific, promoting responsible drinking and moderate alcohol consumption with K-Pop group EXO’s Suho.
We recently spoke with Jason Tan, general manager at JOLT Digital, to learn more about the agency’s initiative, and how it aims to create a win-win situation for not just laid-off employees but also industry leaders who could potentially be the future employers for those who are made redundant.
Global hospitality company Hilton has announced it has signed a multi-year partnership with Kallang Alive Sport Management to offer guests and travellers access to world-class entertainment and hospitality experiences in Southeast Asia.
Performance media and marketing agency Jaywing has been appointed by Crocs to manage its paid search and paid social across Australia and Singapore markets.
We recently sat down with Jon Tan, senior vice president and head of brand, digital marketing and communication at OrangeTee, to learn more exclusively about OrangeTee’s conceptualisation process on the brand refresh effort.
Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and...
For We Are Social, there is no “one size fits all” approach - as bespoke solutions put clients and their products and the centre of conversation at a time where gaming is shaping culture.
After dedicating two and a half years to the company, John Richard (Chad) Sotelo announced he had been appointed as the inaugural chief marketing officer of Robinsons Land Corporation (RLC).
In the film, ZALORA showcases a relatable bond between two sisters across the years, with Hari Raya further strengthening the genuine love that they don’t usually show for each other on normal days.
Air India, India's global airline, today unveiled 'Safety Mudras', a new in-flight safety movie that blends safety instructions with India's vibrant culture. The video features a dancing style that is on display and provides a particular safety lesson, imparting important knowledge in an interesting...
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