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Category: Marketing

PUMA taps GOVT to launch first-ever PUMA Palermo pop-up in SEA at Bangkok
PUMA taps GOVT in launching first-ever PUMA Palermo pop-up in SEA at Bangkok
Posted on March 20, 2024
by Teddy Cambosa
The pop-up store serves as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named af...
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Joyce Yu
COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia 
Posted on March 19, 2024
by MARKETECH APAC
Yu's new position includes growing COMCO's Experience+ division and fortifying the group's flagship brands, New PR and Smart Social. Services include events, branding, advertising, and special media executions are the main areas of focus for this sector. 
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Ogilvy One leaders
Ogilvy One announces multiple key appointments for its global leadership
Posted on March 19, 2024
by MARKETECH APAC
Ogilvy One announces new multiple global leadership and launches next-generation services targeted at cultivating more partnerships through purposeful design. Ogilvy uses a strategy to develop partnerships that deliver business, brand, and customer value, guided by creativity, powered by data, and augmented...
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Sensor Tower & data
Sensor Tower announces the acquisition of market intelligence platform data.ai
Posted on March 19, 2024
by MARKETECH APAC
With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding its clientele to include companies like Microsoft, Sky, and Bandai Namco, all of which make use of data.ai's mobile app intelligence solutions. This move strengthens Sensor Tower's standing as a supplier for investors,...
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Singlife New Logo
Singlife announces transition as fully-owned subsidiary of Sumitomo Life
Posted on March 18, 2024
by MARKETECH APAC
The management group, products, name, brand, and activities of Singlife will not be impacted by the ownership change. It will enable Singlife to pursue its long-term growth goals by giving it the funding required to support its regional expansion and transform into an all-encompassing financial services...
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Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Posted on March 18, 2024
by Aliza Carmona
Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze, will deliver a keynote presentation on the potential and significance of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.
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Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Posted on March 18, 2024
by Brandon Yulolo
These appointments come with Mutant’s growth of its regional headcount from 31 to 50 in the past year, driving the need for fresh senior veterans to lead its growing team.
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Rusell Tham and Chan Yeng Kit
Russell Tham named as new chairman of IMDA as Chan Yeng Kit steps down
Posted on March 18, 2024
by MARKETECH APAC
The Minister for Communications and Information has named Russell Tham, Temasek Holdings Pte Ltd's head of emerging technologies, as chairman of the Infocomm Media Development Authority (IMDA) Board. His appointment will started on March 15. Tham succeeds Chan Yeng Kit, who is stepping down as Chairman...
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Eric Chan assumes group president, COO roles at Carsome
Eric Chan assumes group president, COO roles at Carsome
Posted on March 18, 2024
by Teddy Cambosa
Eric Chan brings with with nearly three decades of extensive operational experience in the automotive sector, and his appointment underlines Carsome's strategic direction toward bolstering operational efficiencies and sustainable growth.
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Sun Life
Mahima Tankha Marwah named as Sun Life's new chief client experience and marketing officer for Asia
Posted on March 15, 2024
by Teddy Cambosa
In her new role, Marwah will lead Sun Life Asia's marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions to enhance client propositions.
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