Category: Marketing
The upcoming BGC store will introduce two of ABC-MART’s retail formats to the local market: ABC-MART Standard and ABC-MART Grand Stage.
Brands are turning to smarter user targeting following a 14% global decline in shopping app usage, according to a report by measurement and analytics company Adjust.
Food and beverage company Yeo Hiap Seng (Yeo’s) is championing the ‘kampong’ spirit through a festive activation, celebrating SG60 with a sense of community.
In her new role, Ferrer will be responsible for driving long-term partnerships, spearheading commercial innovation, and enhancing the company's digital platforms to provide brand partners with more impactful, data-driven engagement solutions across the region.
Creative solutions company McCann Singapore has launched a new song in honour of SG60, paying tribute to the country’s resilience.
USA – Omnicom Media Group (OMG) agency OMD has elevated Ellen Griffin to president and global chief operating officer (COO), a newly created role designed to advance the development and implementation of tailored, future-ready operating models for the agency’s global clients. Griffin will be responsible...
The company’s new tagline, “Make More Smiles,” serves as a call to action for employees to advance this purpose through their work.
BBH Singapore has made a legally permissible 'gum' in Singapore, known for banning chewing gum.
India – McDonald’s India (West & South) has launched its latest brand campaign, celebrating the magic of togetherness and spontaneous moments that have long defined the McDonald’s experience—this time spotlighting India’s iconic ‘adda’ culture and a sense of shared nostalgia. Titled ‘It’s a...
For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’
