Category: Marketing
We spoke exclusively to Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific to learn more about the multinational company’s direction to Lunar New Year campaigns, as well as stressing how its iconic drink has been the centrepiece of personal connections throughout...
dentsu Malaysia has elevated Winnie Chen-Head to the position of managing director of media to further drive transformation and innovation of the network’s media practice in the market.
This collaboration leverages Affilired’s deep travel industry expertise and impact.com’s best-in-class partnership management platform to unlock new markets, optimise campaign performance, and drive measurable growth for industry leaders.
In his new role, Lau will shape Mox's customer journey and experience. With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, he will elevate the future of customer engagement at Mox.
This football season, Carlsberg will bring football excitement to LFC fans across the SEA region by leveraging Grab's multiple touchpoints, online to offline.
As part of its latest brand refresh, Pepsi has partnered with emerging Australian designer Jackson Cowden and Special PR agency to launch the ‘Pepsi Pulse Collection’ that brings back the classic fashion staples.
The expansion highlights social impact as a primary goal, utilising RICE's ESG communications experience and partnerships with international development organisations, non-profit organisations, and global corporations. Leading the regional expansion initiatives and overseeing operations in Thailand,...
Based on the idea that every act can make a difference, the refreshed campaign tagline, “Save water. Big ways, small ways. All OK!”, aims to spur people across the nation to play their part in building a sustainable water future for Singapore.
Whether it is about helping brands increase visibility, boost sales or simply build brand, Grab and Jaya Grocer are elevating their commitment through this online-to-offline (O2O) integration to deliver unparalleled value to FMCG players retailing under the supermarket chain.
To amplify MG’s market debut, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language, aiming to give excitement in a style that’s youthful, daring, and addictive.
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