Category: Marketing
Hong Kong – Fast-fashion giant Shein Group is reportedly considering moving its headquarters back to China as it seeks Beijing’s approval for a planned Hong Kong initial public offering (IPO). According to a Bloomberg report citing people familiar with the matter, Shein—currently headquartered in Singapore—has...
Mumbai, India – Havas Media India, the media agency of Havas Media Network named Sonal Jadhav its new managing partner for Western region to strengthen its ongoing leadership strategy in the western market. With nearly two decades of experience since joining Havas Media, Jadhav has specialised...
Singapore – Advertising agency Zoo Group has secured new mandates across digital, social, audio, and B2B from the Ministry of Culture, Community, & Youth (MCCY), People’s Association (PA), Land Transport Authority (LTA), and Johnson Controls International (JCI). Under the MCCY mandate, Zoo Group...
Singapore – AnyMind Group has launched AnyLive for Creators, a platform that allows influencers to use AI avatars to host livestreams and generate e-commerce revenue. The service enables creators to run livestreams on YouTube, TikTok, and Facebook through digital avatars that can operate around the clock. ...
To cut through to these overworked Filipinos, GIGIL ditched tired before-and-afters for a jarring metaphor that visualises stress: it doesn’t just exhaust you—it breaks you apart.
Manila, Philippines – Filipino hygiene brand Femme has launched its “Femme Era” campaign, advocating for smart spending and practical hygiene choices. The campaign is led by the brand’s new ambassador, media personality and rising celebrity, Shuvee Etrata. The brand’s campaign highlights the challenges...
Singapore — Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to showcase how Galaxy devices can enhance everyday life through interactive content, influencer-led reviews, and livestream highlights. The Galaxy Flexival site gives consumers the opportunity to explore...
New Delhi , India — Marriott Bonvoy and Flipkart teamed up to create industry-first travel-retail loyalty program, ‘Your Cart Takes You Places’, allowing members to earn and redeem rewards across both the travel platform and the e-commerce site. This new program allows members of both platforms...
Japan – McCann Worldgroup has appointed Takashi Aoki as representative director and CEO of its Japan operations, effective 2 October 2025. On the same date, he will also take on the role of representative director and CEO of McCann Japan. Aoki, who currently serves as representative director and president...
More than simply bringing new tools, AI is also changing mindsets, making way for a new approach in advertising. Practices for measurement and optimisation are getting upgrades, but only with the right approach.
