Category: Marketing
Singapore – Club Med has officially unveiled the first-ever Club Med Padel Cup, a regional tournament series celebrating one of the world’s fastest-growing sports while marking the brand’s 75th anniversary. “Padel is more than a sport–it’s a way for people to connect around a shared passion,” said...
India – Mercedes-Benz India has rolled out a new marketing initiative titled ‘Dream Days’, positioned as a tribute to aspirations and dreamers across the country. The campaign, developed by Team X, part of advertising agency BBDO India, aims to align the luxury car brand with the spirit of ambition and...
The pair previously worked together at Clemenger BBDO Melbourne, where Simpson was managing partner and Roberts executive creative director.
Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex data. ‘Ad Awareness,’ which tracks the percentage of consumers who recall seeing a brand’s advertisement in the past...
Manila, Philippines – Southeast Asian digital finance platform Atome and Philippine digital bank Maya Bank have announced a loan channelling partnership worth ₱2.75 billion (approximately US$48 million). The initiative aims to broaden access to credit in the Philippines, particularly for underserved...
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed to make shopping more engaging and to build stronger customer loyalty across Asia. Featuring 16 unique personalities, the campaign brings health, wellness,...
In an exclusive interview by MARKETECH APAC, Irene Cheah, chief marketing officer at Ryt Bank explained how the campaign is not all about flashy tech in banking for the sake of it, but about making banking genuinely smarter, faster, and more helpful.
Singapore & Mumbai — Strategic communications firm Ellerton & Co. public relations has announced its entry into the Indian market, naming Sanil Shirsat as its India lead. The move is part of the company’s wider ‘Greater Southeast Asia’ initiative, aimed at enhancing communications links between...
Vasaiwala said her immediate priority is a three-pillar commercial strategy designed to tackle what she calls a “fundamental problem that's bleeding budgets across APAC.”
Carro said the fresh capital will support efforts to meet growing interest in both used cars and new PHEVs, particularly in Southeast Asia, where demand is rising alongside economic expansion, a growing middle class and government incentives for electric vehicles in markets such as Indonesia and Tha...
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