Category: Marketing
Hong Kong – Globally celebrated IPs and artists will converge this autumn as Victoria Harbour transforms into a dreamlike stage of art and entertainment with the debut of the “Water Parade by AllRightsReserved at Victoria Harbour”. Curated and organised by Hong Kong’s creative brand AllRightsReserved...
India — SBI Life Insurance and the Board of Control for Cricket in India (BCCI) partnered to promote breast cancer awareness through the “Thanks-A-Dot” initiative, with India’s women’s cricket team wearing specially designed pink jerseys during their One Day International (ODI) match against Australia....
The new look keeps the company’s name, shield emblem and signature heritage red, while presenting a more modern design.
Hong Kong – Hang Lung Properties Limited has unveiled “Throwback Causeway Days”, a curated streetscape exhibition at Fashion Walk in Causeway Bay to mark the company’s 65th anniversary. Running until October 12, the exhibition highlights Hang Lung’s role in the district’s transformation, tracing Causeway...
Singapore – Nearly half of global online shoppers frequently abandon their purchases due to poor digital experiences, according to new global research from VML. The report reveals that 45% of consumers find the online buying process so frustrating that they regularly leave items in their carts...
He brings more than 20 years of experience in sales, marketing and operations in the consumer packaged goods sector.
The world changed for many when the pandemic struck. It was the same thing for Laureana Gladys Basinillo, CEO and founder of Intersections Communications Inc., but for a greater value—Intersections Communications, Inc., happened. Right at the height of a global concern where the whole industry became...
In this latest MARKETECH APAC feature, we recently caught up with Henry Christian, head of loyalty, marketing & partnerships at Metro Singapore to discuss this partnership and what this means for the future of lifestyle retail in Singapore in the years to come.
Ho Chi Minh, Vietnam – Vietnamese consumers are rewriting the rules of online shopping with more prioritisation in customer service, according to report More than half of Vietnamese shoppers (53%) say reliable delivery matters most, outweighing lower fees (45%), and matching calls for better package...
Indonesia – Kelvin Hong has stepped into a new international marketing leadership role, overseeing markets across Asia Pacific, the Middle East, and Africa (APMEA). With a career that spans global FMCG brands and leading QSR players such as KFC and A&W in Southeast Asia, Kelvin brings decades of...
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