Category: Marketing
The campaign, which includes a 30-second emotive film currently screening in GSC cinemas from July 3 to September 30, 2025, was developed to relaunch Applecrumby’s more affordable PureBasics diaper range.
In his new role, Oh will oversee COL’s operations in Southeast Asia and manage its global press engagement. He brings with him 17 years of international expertise spanning marketing, business strategy, and commercial leadership.
New Delhi, India – In collaboration with artist collective Doodle Mapuls, Renault India unveiled ‘The New India Frame’ a 30 feet by 30 feet hand-painted work near Terminal 3 of Indira Gandhi International Airport in Delhi, during the 79th Indian Independence Day on August 18. The large-scale art...
Singapore – Brand experience agency Sight has named Andy Larvin as its new head of experiential and creative strategy, following a year of significant global expansion and over 200% year-on-year growth. Larvin’s appointment supports the agency’s continued push into international markets and its evolving...
Indonesia – WPP Media welcomed Mohit Sharma as new president of clients solutions aiming to deliver impactful strategies and growth in Indonesia’s dynamic digital landscape. Ahead of WPP presidency, Sharma led under the Beauty Tech Lab of L’Oreal, Samsung, Sasa and Konimex, as well as formerly leading...
Philippines — Manulife Philippines has appointed Adnelle Valeza as its new chief of staff, strategy, and transformation, joining the company’s executive leadership team. In her new role, Adnelle will focus on driving alignment across business initiatives to support operational efficiency, sustainable...
Kuala Lumpur, Malaysia – Estonian mobility company Bolt has introduced its corporate ride-hailing solution, Bolt Business, in Malaysia. The service is designed to help companies manage employee travel more efficiently. Through a centralised dashboard, businesses can set ride limits, assign cost centers,...
India – Former Ogilvy India creatives Ishita Misra and Pradyot Mokashi have teamed up to launch ‘Colloquial’, a new independent creative agency in India. Positioning itself around the idea of having “no voice of its own”, Colloquial draws inspiration from the ‘superb lyrebird’, a bird known for mimicking...
Hong Kong — Uber Taxi has released a new campaign in Hong Kong, once again featuring actor Nick Cheung in a martial arts-inspired storyline. The campaign builds on last year’s work and uses the Cantonese word kung fu—which means both “martial arts” and “effort”—to highlight the challenges of hailing...
New Zealand – Independent creative agency MONTOYA has expanded into New Zealand, building on rising client demand and a growing trans-Tasman network of talent. Founded in 2022 by New Zealand-born creative leader Bob Mackintosh, the agency runs on a senior-led, project-based model that aims to strip away...
