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Category: Marketing

canon india denstu creative webchutney campaign
Canon India empowers a new generation of makers with ‘Go Beyond’ campaign
Posted on May 19, 2025
by Aliza Carmona
India – Canon India, in collaboration with Dentsu Creative Webchutney, has launched its latest campaign that taps into the spirit of Young India, inspiring a new generation to imagine, create, and break boundaries. Titled ‘Go Beyond’, the new campaign marks a shift in Canon India’s messaging, positioning...
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What's NEXT in Marketing: Navigating the ROI illusion--and why the last click lies to you.
What's NEXT in Marketing: Navigating the ROI illusion—and why the last click lies to you
Posted on May 19, 2025
by MARKETECH APAC
Likewise, marketing ROI isn’t the product of one click. It’s collaborative. It’s cumulative. And it deserves to be measured that way.
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Stagwell names Connie Chan as chief growth officer for APAC
Stagwell names Connie Chan as chief growth officer for APAC
Posted on May 19, 2025
by Fatima Baduria
Global marketing network Stagwell has appointed Connie Chan its new chief growth officer for Asia-Pacific (APAC).
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STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
Posted on May 16, 2025
by Fatima Baduria
Singapore Tourism Board (STB) has teamed up with record label BIGHIT MUSIC for BTS Jin’s music video.
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R&E PH Pre-Event Article
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
Posted on May 16, 2025
by Aliza Carmona
Philippines – The Philippines is rapidly emerging as a pivotal force in Southeast Asia’s digital economy, with its retail and e-commerce sectors undergoing significant transformation. Consumers are increasingly seeking personalised experiences, seamless payment options, and omnichannel convenience....
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Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
Posted on May 16, 2025
by Fatima Baduria
Footwear brand Havaianas has dropped a giant slipper in a satellite image for its latest campaign in collaboration with advertising agency GIGIL.
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wbd hbo max rebrand 2025
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 
Posted on May 16, 2025
by Aliza Carmona
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront...
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Stanley House Studios expands travel division with Sheraton, Amora wins
Stanley House Studios expands travel division with Sheraton, Amora wins
Posted on May 16, 2025
by Teddy Cambosa
This follows the agency’s recent rebrand and builds on its strong track record of standout campaigns across hospitality, food, and beverage - now channeling that creative firepower back into the travel and hotel space.
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harsh shah appointment punt creative
Punt Partners names Harsh Shah as managing director of Punt Creative
Posted on May 16, 2025
by Aliza Carmona
India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns,...
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Charting an ‘extraordinary journey’: How IMAJEN crafted the rebranding of E&O’s Andaman as a world-class destination
Charting an ‘extraordinary journey’: How IMAJEN crafted the rebranding of E&O’s Andaman as a world-class destination
Posted on May 16, 2025
by Teddy Cambosa
Set against the allure of island city living in Penang, Andaman is a 760-acre reclaimed development that’s presented as E&O’s boldest vision yet.
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