Category: Marketing
Ascott Limited, the lodging business unit under CapitaLand Investment, has enhanced its loyalty programme features for members’ travel experiences.
In the Philippines, companies have fully embraced this tradition, rolling out clever and amusing April Fools’ campaigns. Here are some of the most creative and entertaining ones we spotted this year.
India – Havas Life Mumbai, the healthcare communications arm of Havas India, has appointed Dorelle Kulkarni as its new managing director to lead the agency’s strategic expansion and innovation in healthcare communications. In this role, Kulkarni will succeed Sangeeta Barde, CEO of Havas Life Mumbai,...
Japan – Hakuhodo Inc., the integrated marketing and innovation company based in Tokyo, has appointed Akihiko Imai as the new president and CEO of Hakuhodo International, effective immediately. With extensive experience in the marketing and advertising industry, Imai brings a proven track record of leadership...
Brewing company Heineken has launched a beauty cream inspired by its Heineken Silver beer in collaboration with creative agency LePub Singapore.
Hong Kong – Delivering on their promise of ‘Deliciousness without the Wait’, Pizza Hut Hong Kong has unveiled a comical new pop-up store to urge diners to skip the long queues of the city’s lunch rush. Conceptualised by Edelman Hong Kong, the ‘Pop-Up Pizza Hut’ plays on the concept of a “pop-up”...
A seasoned chief marketer, Line was most recently Paramount global’s chief brand officer, where he led enterprise-wide marketing efforts and played a key role in the launch of Paramount+ and the growth of the direct-to-consumer streaming business.
Insurance company AIA Philippines has forged a partnership with educational free-to-air cable channel Knowledge Channel Foundation, Inc. (KCFI) to promote a healthy lifestyle for Filipino students.
This strategic move marks a significant step in elevating Havas Red Philippines’ position, delivering dynamic solutions, and fostering meaningful connections for clients.
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP’s Amsterdam Campus, the dedicated team—led...
