Category: Marketing
Mumbai, India — MOMS Outdoor brought the Gujarati spirit of Sony MAX’s film ‘Laalo’ to life through a unique moving brand campaign in the streets of Mumbai, designed to drive excitement and celebrate the film’s television premiere! The campaign ditched traditional marketing as MOMS Outdoor gave one...
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
China – Omnicom Media has appointed Joey Zhao as Chief Executive Officer for China, effective immediately, as the company looks to strengthen its AI-driven capabilities and accelerate growth in one of its key markets. In the role, Zhao will oversee strategic planning and operations across Omnicom Media...
Singapore — Samsung is bringing football and television together in its latest campaign “When it matters, watch it on a Samsung,” celebrating two decades as the world’s No.1 TV brand, according to market researcher Omdia. Created by BBH Singapore, the campaign centres on the brand’s 20-year streak...
Vietnam – TikTok Shop has launched a new campaign for its 6.6 Birthday Sale, aiming to spotlight and drive greater engagement with its Shop button feature. Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”,...
U.S.A. — Apple has launched “Clingers,” a new global privacy campaign that uses humour and discomfort to take a direct aim at the hidden world of online tracking data. Created with TBWA\Media Arts Lab, the campaign is the latest chapter in Apple’s long-running “Privacy. That’s iPhone”...
Singapore – Independent public relations and marketing agency PLUG has launched its Singapore office in partnership with communications veteran Jolin Ng. The launch follows a soft rollout in 2025 and formalises the agency’s presence in Singapore as it expands its regional footprint amid growing demand...
Hong Kong – The Hong Kong Mental Wellness Association (HKMWA) has partnered with FUJIFILM instax to launch ‘SELF:ME’, a campaign aimed at encouraging authentic self-expression and challenging the culture of filtered and edited selfies among Gen Z. Developed by Omnicom Health Hong Kong, the campaign seeks...
Singapore — Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
![[Creative Work] Move with Nicole](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Move-with-Nicole.jpg)
Sydney, Australia – Dirt has unveiled the creative and digital ecosystem behind ‘Bace’, a new global wellness platform launched with Fitness Creator Nicole McPherson and Performance Coach Bodie Larden. The project marks the first major launch from Dirt since the female-led creative collective formally...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)