Category: Marketing
![[Campaign] Thanachart Insurance x YDM Thailand](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Thanachart-Insurance-x-YDM-Thailand.jpg)
Bangkok, Thailand – Thanachart Insurance has launched a road safety campaign in Roi-Et Province that turns the reverse side of traffic signs into warnings aimed specifically at wrong-way motorcycle riders, one of the country’s deadliest traffic behaviours. Created with YDM Thailand and backed by the...
![[Campaign] StarHub MumGPT](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-StarHub-MumGPT.jpg)
Singapore – StarHub has launched “MumGPT”, a Mother’s Day social campaign that playfully reframes mothers as the original answer engines. The campaign arrives as brands across the region race to attach themselves to the AI boom, often with varying degrees of subtlety. . At the centre of the campaign...
The appointment follows a six-month succession plan that will see Soon depart the agency and Singapore for personal reasons. Soon has spent more than 25 years in the country’s advertising industry.
![[Original Feature] TDWP APAC Campaigns](https://marketech-apac.com/wp-content/uploads/2026/05/Original-Feature-TDWP-APAC-Campaigns.jpg)
If the original The Devil Wears Prada gave audiences the cerulean monologue, impossible deadlines, and the terrifying glamour of Runway magazine, its sequel is shaping up to be something even bigger: a full-scale branded fashion universe. Luxury, technology, and lifestyle marketers are now all competing...
The company stated this during its recent reporting of operating results for the first quarter of 2026.
Hong Kong – Diptyque has unveiled a new flagship boutique on Hollywood Road in Hong Kong, introducing a two-storey, 100-square-metre retail space that brings together the Maison’s signature craftsmanship, artistic imagination, and eclectic design influences. Located at the corner of Hollywood Road...
![[Agency Appointment] Molemap x Bread](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Molemap-x-Bread.jpg)
Australia – MoleMap has appointed independent creative shop Bread Agency as its social media agency partner across Australia and New Zealand, as healthcare brands in the region ramp up digital engagement amid rising consumer attention on preventative care. The partnership follows a competitive review...
Ultimately, the panel made it clear: the engagement engine isn't about complex technology or ubiquitous presence, but rather the human element.
Indonesia – OCBC has entered into an agreement to acquire the retail banking and wealth management business of HSBC Indonesia through its subsidiary, PT Bank OCBC NISP Tbk (OCBC Indonesia), strengthening its wealth management presence in the country. The acquisition covers HSBC Indonesia’s International...
The group said this effectively forces agencies to finance client campaigns upfront while waiting months for payment.
