Category: Marketing
Sydney, Australia — As part of its first-ever national effort to raise awareness around perimenopause and menopause, the Australian Government has launched the “Could This Be Perimenopause?” campaign, designed to shed light on the often-overlooked ‘inner voice’ of women navigating the transitional life...
![[Agency Appointment] Hakuhodo India x Jindal Stainless](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-Hakuhodo-India-x-Jindal-Stainless.jpg)
New Delhi, India – Hakuhodo India has been appointed creative agency for Jindal Stainless, taking on responsibility for the company’s marketing and advertising initiatives across India. Under the mandate, Hakuhodo India will oversee brand strategy, creative development, consumer campaigns, and retail...
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
Vietnam – Suntory PepsiCo Vietnam has launched a new campaign for TEA+, repositioning its leading RTD tea brand to appeal to younger Vietnamese consumers by blending a sharper cultural narrative with its Japanese tea craftsmanship and Suntory heritage. Developed by MullenLowe Mishra, the campaign is...
![[Activation] Changi x Peanuts](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Changi-x-Peanuts.jpg)
Singapore – Changi Airport is turning the June school holidays into a sporty family playground with a Peanuts-themed activation starring Snoopy and his siblings across Terminal 3. Running from 29 May to 12 July, the “Ready, Sweat, GO!” experience brings together large-scale installations, interactive...
Every consumer has faced that moment in a grocery aisle, debating whether to choose Brand X or Brand Y. While it may seem like a simple decision, it often masks a deeper complexity—sometimes, both brands are owned by the same corporation. Yet, this reality doesn’t diminish the significance of that split-second...
![[Activation] Ready, Set, Summer x CapitaLand](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Ready-Set-Summer-x-CapitaLand.jpg)
Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...
![[Launch] YouTrip Family](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-YouTrip-Family.jpg)
Singapore – Singapore fintech firm YouTrip is pushing deeper into family finance with the launch of YouTrip Family, a new product allowing children aged seven and above to hold their own travel cards and digital wallets under parent-managed accounts. View this post on Instagram A post shared by YouTrip...
South Korea – INNOCEAN has launched its LEAVE ZERO TRACE “Leave No Broth” campaign, introducing a new initiative to tackle pollution caused by hikers who leave behind leftover ramen broth in mountain areas. Led by Global CEO Jung A Kim, the campaign coincides with the International Day for Biological...
![[Store Launch] Pokémon Center SINGAPORE](https://marketech-apac.com/wp-content/uploads/2026/05/Store-Launch-Pokemon-Center-SINGAPORE.jpg)
Singapore – After weeks behind construction hoardings at Jewel Changi Airport, Pokémon Center SINGAPORE is preparing for a return that goes well beyond a cosmetic refresh. The official Pokémon store will reopen on 1 July following its first full-scale renovation since opening in 2019, marking the first...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)