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Category: Marketing

[Office Refresh] Arcc Spaces x The Afternaut Group
Arcc Spaces appoints The Afternaut Group for new Singapore CBD workspace
Posted on June 4, 2026
by Sharona Nicole Semilla
Singapore – Arcc Spaces has appointed Singapore-based design studio The Afternaut Group to shape its newest flexible workspace at Bank of Singapore Centre, as premium office operators rethink what makes employees leave home and return to the CBD. Set to open in July 2026, the new location will occupy...
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Free Fire
Football fever hits Free Fire as “Fire Kickoff” global campaign starts June 5
Posted on June 3, 2026
by Julian Bartolome
Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards to celebrate a festive in-game experience ahead of the football season!  Running from June 5 to 21, the massive...
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Duolingo Streak Recovery event
Duolingo offers limited-time chance to revive lost streaks in new feature rollout
Posted on June 3, 2026
by Aliza Carmona
USA – Duolingo has launched a limited-time event allowing users who have lost their learning streak to recover it. As part of the initiative, learners who previously built a streak of 30 days or more can restore it by completing three lessons in a single sitting. The feature is available until June 30....
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Hatch Dome Accenture Food From Dystopia main
HATCH DOME launches new immersive experience exploring future of climate-impacted food systems
Posted on June 3, 2026
by Aliza Carmona
Thailand – HATCH DOME, the Thailand-based immersive edutainment destination operated by Asset World Corporation, has launched a new experience exploring a speculative future where climate change and the collapse of agricultural systems reshape global diets. Created in partnership with Accenture Song...
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simmons beautyrest
Simmons redefines sleep category with new “Bring On The Day” regional campaign
Posted on June 3, 2026
by Julian Bartolome
Singapore — Simmons is challenging traditional sleep marketing with the launch of its new Beautyrest campaign, “Bring On The Day,” which shifts the focus from sleep itself to the life people can enjoy after a good night’s rest.  Created by The Secret Little Agency, the “Bring On The Day” campaign...
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yong yuan ogilvy appointment
Yong Yuan takes helm as CEO of Ogilvy Group China
Posted on June 3, 2026
by Aliza Carmona
China – The Ogilvy Group China has announced the promotion of Yong Yuan, previously president of Ogilvy Advertising China, to Chief Executive Officer of The Ogilvy Group China, effective immediately. In his new role, Yong will oversee the group’s people, clients, and growth strategy across China, reporting...
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mascot circo
Circles.Life debuts brand mascot to champion Singaporean telco lifestyle in new campaign
Posted on June 3, 2026
by Julian Bartolome
Singapore — Circles.Life has unveiled ‘Circo,’ a new brand mascot designed to embody the bold, unconventional Singaporean lifestyle of maximizing value in everyday life, as part of its newly launched “Live Unhinged” campaign. Through “Live Unhinged,” Circles.Life aims to connect with a generation that...
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indian cancer society
Smokers urged to rethink tobacco use in new World No Tobacco Day campaign in India
Posted on June 2, 2026
by Julian Bartolome
India — The Indian Cancer Society (ICS) launched a new awareness campaign for World No Tobacco Day, using a mix of emotional and rational messaging to encourage smokers to reconsider the impact of tobacco use. Created by brand adoption agency Sideways, the campaign departs from the usual scary, graphic...
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[Market Expansion] VinPearl x PH
Vinpearl deepens Southeast Asia push with Philippines travel partnerships
Posted on June 2, 2026
by Sharona Nicole Semilla
Manila, Philippines – Vinpearl is stepping up its Southeast Asia expansion strategy with a fresh slate of partnerships in the Philippines, as Vietnam’s tourism giants compete harder for regional travellers, MICE demand, and digital travel bookings. The hospitality and leisure group has signed memorandums...
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Sasa Santan Animale Creative campaign main
New Idul Adha campaign positions ‘goat’ as cultural and creative hook in Sasa Santan’s festive push
Posted on June 2, 2026
by Aliza Carmona
Indonesia – Sasa Santan, the coconut milk brand under PT Sasa Inti, has launched a new Idul Adha campaign that reinforces its presence in festive cooking traditions centred on qurban dishes such as gulai kambing (Indonesian goat meat curry). The campaign builds on the brand’s ongoing collaboration with...
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