Category: Marketing
![[Appointment] Jessica Lauria x UM AU](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Jessica-Lauria-x-UM-AU.jpg)
Sydney, Australia – UM Australia has appointed Jessica Lauria as Managing Director of its Sydney office, a leadership change aimed at sharpening client relationships and accelerating growth in an agency market still bruised by budget caution and shifting media spend across Asia-Pacific. She brings 25...
Australia – Honda Australia has appointed WiredCo. as its new social and content agency following a competitive pitch process. Under the appointment, WiredCo. will become part of Honda Australia’s agency village and lead social and content strategy across the brand’s portfolio, which includes cars, motorcycles,...
![[Creative Work] Suzuki AU x Mother's Day](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Suzuki-AU-x-Mothers-Day.jpg)
Melbourne, Australia – Suzuki Australia is steering its latest retail campaign towards value-conscious Australian consumers, positioning the Suzuki Swift Hybrid as a practical Mother’s Day purchase as households continue to watch fuel and living costs closely. Developed with independent creative agency...
Hong Kong — HSBC Hong Kong has introduced the Privé World Legend Mastercard, making Privé cardholders in Hong Kong the first in Asia Pacific to be issued Mastercard’s most premium consumer credit tier. The card forms part of The Mastercard Collection, a global suite of benefits spanning dining, entertainment...
Kuala Lumpur, Malaysia – Tropicana Twister has concluded the second edition of its Ramadan campaign, ‘Gandakan Kebaikan’ (Multiply the Goodness), which this year focused on mobilising public participation to support the construction of homes for underserved communities in Malaysia. The campaign, developed...
India – Saffola Gold has launched a digital Mother’s Day campaign in India that highlights how mothers often conceal their own health discomforts in an effort to avoid worrying their families. The campaign is built around the theme of mothers as the “World’s Best Liars”, and focuses on what the brand...
The event will take place at Malaysia International Trade and Exhibition Centre from 21 to 23 July 2026. The upcoming edition marks the fourth staging of the exhibition in Malaysia since its debut in 2023.
Hong Kong – To mark its 80th anniversary, Cathay has premiered The Journey Home, a short film inspired by passenger stories and shared milestones across its eight-decade history. Launched globally, the film follows a daughter who leaves Hong Kong to study abroad, reflecting themes of separation, aspiration,...
India – VJ Organic Farms, with creative agency Into Creative, has launched an organic rat-repellent initiative to support organic farmers in Hadoli village, Latur district, Maharashtra. The initiative, introduced in February 2026 under VJ Organic Farms’ consumer brand ‘My Organic Earth’, was developed...
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
