Category: Marketing
Food and beverage company PepsiCo has promoted Ray Philip Pine, chief marketing officer for Philippine beverages, to global marketing director of its hydration portfolio.
Indonesia – Haraku Ramen Halal, an Indonesian noodle brand under the Ismaya Group, has launched The One Noodle, a limited-edition product designed to let gamers eat without pausing their game. The One Noodle is a 3.5-metre-long, unbroken strand designed for gamers who want to eat without pausing their...
The new ANZ creative line up is part of an orchestrated creative restructure to reinvent Droga5’s worldwide offering and reposition the expanding global network for its new phase of growth and ambition under Droga5 Global CEO Mark Green.
Singapore – Toyota Motor Asia, in partnership with VIRTUE Asia, has launched the next evolution of its regional brand platform, ‘Move Your World’, reinforcing its commitment to progress, inclusion, and empowerment across Asia. Initially a regional initiative supporting Toyota’s ‘Mobility...
Ellerton & Co. Public Relations agency has opened its regional office in the Philippines.
India – Dentsu Creative Isobar has been appointed as the integrated creative agency for Forevermark, the diamond jewellery brand under the De Beers Group, following a multi-agency pitch. Under the mandate, Dentsu Creative Isobar will develop a distinct brand identity for Forevermark, reinforcing its...
Travel platform Klook is riding the April Fools’ tide with its ‘announcement’ of unconventional experiences.
1664, a Carlsberg Singapore premium beer, has teamed up with urban fashion brand CLOT for a new fashion line.
Inspired by Malaysians’ unwavering love for sambal pedas and the excitement surrounding Ramadan-Raya content, the campaign bucked the trend of emotional, long winded narratives, and instead took a fresh, fast-paced approach in delivering engaging, high-impact content that gets straight to the point....
India – PivotRoots, a Havas company, has been named the digital agency for Bindu Jeera Fizz, a beverage brand in South India, to enhance its digital presence and accelerate nationwide expansion. With India’s beverage market expected to grow significantly by 2025, Bindu is preparing to expand its...
