Category: Marketing
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
Prior to this appointment, Chen-Head held leadership roles at Omnicom and Dentsu. She also previously served as head of product, strategy and innovation at Mindshare, an agency brand under WPP Media.
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
The free public activation is intended to make maritime careers more visible and relatable to visitors, particularly young women and girls who may not typically consider the industry.
The initiative highlights the brand’s association with tropical climates and social gatherings, and will feature a series of experiential stops across selected locations in the Klang Valley throughout May.
South Korea – Brochu Walker, the Los Angeles-based quiet luxury womenswear label, has announced its expansion into South Korea alongside the appointment of Cha Joo-young as its first Korean brand ambassador. The announcement marks a key milestone for the brand, which will open its first international...
The launch marks the company’s first expansion into Malaysia, following the brand’s existing footprint of 21 outlets in Singapore and one in Jakarta.
Manila, Philippines – McDonald’s Philippines has launched a new Mother’s Day campaign film titled “My Many Mothers”, highlighting the role of extended family members and communities in child-rearing across Filipino households. The campaign centres on the idea that motherhood is often shared among...
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
![[Agency Appointment] Havas TH x Budweiser](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Havas-TH-x-Budweiser.jpg)
Bangkok, Thailand – Havas Thailand has been appointed by AB InBev as the lead marketing and media partner for the Budweiser 0.0 FIFA World Cup 2026 campaign in Thailand, securing one of the country’s largest sports marketing mandates ahead of the tournament. The account places Havas Thailand at the centre...
