Category: Marketing
![[Branded Attraction] Skyslides x KLOOK x Sentosa](https://marketech-apac.com/wp-content/uploads/2026/06/Branded-Attraction-Skyslides-x-KLOOK-x-Sentosa.jpg)
Singapore – Skypark Sentosa is reopening with a new dual-slide attraction developed in partnership with Klook, as the attraction operator looks to expand beyond adrenaline-focused experiences into more inclusive, experience-led play. Called Skyslides by Klook, the attraction officially opens on 7 June...
Singapore – As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is rolling out a series of football-themed experiences and builds across Singapore, centred on an immersive activation at Compass One. The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside...
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo. New data from Criteo shows APAC travel demand remained resilient...
![[Agency Appointment] JDE PEET’S x APRW](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-JDE-PEETS-x-APRW.jpg)
Singapore – JDE Peet’s has appointed APRW as its agency of record in Singapore, expanding a partnership that has already seen the agency lead communications campaigns for brands including L’OR Espresso, OldTown White Coffee, and Moccona. Under the remit, APRW will oversee integrated communications strategies...
Mumbai, India — Visa is tapping into India’s growing appetite for experiences with the launch of its new “Infinitely More” campaign, fronted by Bollywood superstar Shah Rukh Khan as its new ambassador for India. The campaign marks a new chapter for Visa as it seeks to connect with a new generation...
Mumbai, India — As McDonald’s India (W&S) approaches its 30th year in the country, Westlife Foodworld has unveiled “Let’s Family at McD,” a new brand campaign anchored by a vibrant anthem that celebrates the many ways people come together. Conceptualised by McCann India 4, the campaign...
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)
Manila, Philippines – AirAsia has denied reports claiming that Philippines AirAsia operations are being grounded, calling the allegations “entirely false” and part of what it described as a “coordinated smear campaign” targeting competition within the Philippine aviation sector. In a statement issued...
![[Collaboration] Meme Shirts UNIQLO x GRAB](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-Meme-Shirts-UNIQLO-x-GRAB.jpg)
Manila, Philippines – Grab and UNIQLO are turning familiar app habits into fashion with the launch of a new UTme! collection inspired by everyday Grab moments in the Philippines. Called “Blueprint for a 5-Star Summer,” the limited-edition collection transforms common experiences inside the Grab ecosystem...
Hong Kong – Invest Hong Kong (InvestHK) has announced that Mainland cosmetics brand JudyDoll has opened its first physical store in Hong Kong, using the city as a launchpad for its broader expansion into overseas markets. Founded in 2017 by Shanghai-based Joy Group, JudyDoll targets younger consumers...
Seoul, South Korea — Hyundai Motor is putting human potential and robotics innovation in the spotlight with the launch of its new global campaign film “Next Starts Now,” featuring South Korean football star Son Heung-min and Boston Dynamics’ Atlas robot. As part of the FIFA World Cup 2026™ platform,...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)