Singapore – Creative agency LePub Singapore has appointed Penny Sadlier as its new managing director to strengthen its leadership capabilities. The agency has also announced new additions to its creative department.
To boost its creative team, Le Pub Singapore has appointed Bruno Andrade and Pedro Pedreira as creative directors, Francesca Babet as client services director, Ernest Kok as senior copywriter, and Claudius Keng as senior art director.
In her new role, Sadlier will leverage her expertise in building brands and delivering integrated campaigns to drive impact across the agency’s clients.
Having collaborated with brands in Asia for over a decade, Sadlier has strengthened her experience in fast-moving consumer goods, food and beverages, automotive, and pharmaceuticals.
“Since opening its doors in Singapore in 2022, LePub’s story has been one of incredible growth and ambition – who wouldn’t want to be part of this trajectory? It’s a huge honour to be leading LePub Singapore into its next era, working alongside some of our industry’s sharpest minds and creative technologists to create brands that truly live in culture,” Sadlier said.
Andrade and Pedreira join the agency from Ogilvy Singapore, bringing their skill for art direction. Meanwhile, Kok and Keng join from MullenLowe Singapore. Babet previously served as global brand director at Publicis Groupe Singapore.
“LePub Singapore is a vibrant place of growth and innovation, attracting some of the most original and bold thinkers in the region. Rooted in data, creativity, and tech, the team is delivering some of our most exciting and forward-looking work both in Asia and around the world. I can’t wait to see where their creativity leads us next,” Bruno Bertelli, global CEO at LePub and CCO at LePub Worldwide, said.
Amrita Randhawa, Southeast Asia CEO at Publicis Groupe, commented, “To lead LePub in this next chapter, you need a ton of skills – consummate client leadership, great people and team building skills, the ability to work across countries and cultures, and an impeccable eye for craft and ideas. Lucky for us, Penny has it all in spades.”
