Category: Marketing
These four new affiliate partnerships strengthen Stagwell's reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network's suite of client solutions.
Quantcast, a global advertising technology firm, has announced the appointment of three additional sales executives to its teams in Singapore and Australia, highlighting the company's continued commitment to client and commercial growth in the area. The appointments will take effect immediately.
With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions...
Through the official launch, VaynerMedia India will be led by Salman Moin as its country manager, and he will be reporting to Tim Lindley, managing director for Asia-Pacific at VaynerMedia. Step1 will also seamlessly integrate into the overall VaynerMedia family following the launch.
Creative innovation company R/GA has elevated Ben Miles to the newly established role of chief design officer for APAC, where he will spearhead design innovation across the region.
Milton provided the goods for every parent's taste and need through the campaign, which was managed by Posterscope, an out-of-home (OOH) specialist agency from Dentsu India. This campaign acted as a reminder to encourage purchases as the summer holidays drew to an end.
Huskee Digital, a local creator commerce marketing agency specialising in transforming stories into sales on TikTok and other platforms, has launched ‘TRENDS’, its official training arm designed to empower brands to harness TikTok’s full potential for business growth.
Blue Insurance Limited teams up with OMG HK to drive high accuracy, engagement in new pDOOH campaign
Blue Insurance Limited has tapped Omnicom Media Group (OMG) Hong Kong for its latest programmatic digital out-of-home (pDOOH) campaign that featured a retargeting strategy plan to achieve high accuracy and audience engagement.
So what makes this Mastercard-MRT Jakarta partnership truly resonate beyond the power of sonic branding? For that, MARKETECH APAC spoke with Dheeraj Raina, VP and Head of Integrated Marketing and Communications, Southeast Asia, Mastercard to discuss the beauty behind this local activation, and what the...
As part of its campaign to promote the ETC (Extra Tasty Crispy) Burger, KFC Singapore has teamed up with Havas Media Singapore and Plan B Media to captivate audiences with an innovative 3D anamorphic display at Wilkie Edge and Ten Square.
