Category: Marketing
Subway Malaysia has rolled out a larger-than-life experience at Bukit Bintang to mark the debut of The Ultimate Footlong Meal, its latest limited-time offering that the brand describes as “Too Big To Contain.”
Sydney, Australia – Global fitness powerhouse Viva Leisure has appointed WiredCo. as its agency of record for brand, paid, and earned media, following a highly competitive pitch. The ASX-listed company operates over 490 locations across Australia, Asia, and New Zealand. It houses leading brands such...
Jakarta, Indonesia — Unilever Indonesia’s oral care brand Pepsodent has introduced its first premium whitening toothpaste, ‘Pepsodent Ultra White’, as part of a new campaign unveiled at Jakarta Fashion Week (JFW). The launch marks the brand’s move into the beauty and fashion categories, traditionally...
The Alliance members, which already provide 5G connectivity and roaming services to more than 350 million customers in the region, said WanderJoy addresses these issues through a unified platform offering privileges across entertainment, dining, and travel, including premium airport experiences.
Said event is the last conference of MARKETECH APAC’s What’s NEXT in Marketing series this year, which began in Singapore, then in the Philippines, Hong Kong, and Indonesia.
China – Independent creative studio Heckler has opened a new office in Shanghai, reuniting industry veterans Lily Li, Barry Greaves, and Steven Marolho to lead the studio as part of the company’s growing creative network across Asia. Founded in Sydney in 2010, Heckler has established itself as one of...
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
Dinichert will focus on driving growth and enhancing commercial excellence while maintaining a strong focus on client success.
It is not a rare occurrence that the Indonesian food and beverages sector is growing rapidly, with +7.5% year-over-year growth. Relatively, the industry has also grown to rely more on digital search for recipes, food trends, and even operational hacks. Hence, this became a double-edged sword: as the...
The 12-week campaign sits within Maybank’s ‘Served Your Way’ brand platform and will see buses operating across the island, including the heartlands, key commercial districts and the Causeway.
![[Whitepaper] Rebel & Soul brand memorability](https://marketech-apac.com/wp-content/uploads/2026/07/Whitepaper-Rebel-Soul-brand-memorability.jpg)