Category: Marketing
Ayudante, a digital marketing and measurement consulting agency based in Japan, has announced its acquisition of Sparkline, an independent digital marketing company headquartered in Singapore with an established presence in the Philippines, positioning the Philippines as the next key market for expa...
GroupM and its Back to News initiative, in partnership with Internews, a media support nonprofit, have been working to provide advertisers access to ad environments on local, national, and international news websites across the globe.
Flipkart, an Indian e-commerce company, has partnered with advertising agency The New Things (TNT) in a new Father’s Day campaign that turns thumbs-up emojis from dads into currency and gifts.
Dentsu has announced a significant global expansion of its pioneering innovation hub, Dentsu Lab. Alongside this announcement, Dentsu has promoted Sven Huberts to the dual role of president of global innovation and experience and president of Dentsu Lab, while Naoki Tanaka will lead Dentsu Lab Tokyo...
The Strategy Studio has been set up to help client partners with a range of different strategic challenges that can turbo-charge growth, such as identifying growth audiences, developing foundational brand strategies and go-to-market playbooks.
The initiative will allow Malaysian distributors, entrepreneurs, and companies to grow into Singapore. As part of the 12th Malaysia Plan, Matrade's Cross Border e-Commerce Development Programme (eBizLink) includes a partnership with TikTok Shop.
Mendiratta and Goh’s appointments serve to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia.
For its 18th anniversary, Lay Bare Waxing Salon has partnered with Boost Advertising Agency to launch its new digital commercial campaign, ‘Napapa-Uy’, that underscores the brand's commitment to inclusivity.
HK Express is poised to continue its rapid growth by expanding its fleet and route network. This year, HK Express has already added four new destinations and is set to announce new routes, further extending its market reach.
‘Rethink Healthy’ advocates for a more inclusive, pertinent, and doable approach to wellbeing that is more sustainable and inclusive for people in Asia. This campaign is part of the AIA One Billion initiative of AIA Group Limited, which aims to empower one billion people to live better, longer lives...
