Manila, Philippines – Global pharmaceutical company Boehringer Ingelheim Philippines, alongside the Philippine Alliance of Patient Organizations (PAPO), Dialysis PH, and Kidney Transplant Association of the Philippines, Inc. (KITAP), marked National Kidney Month with a crucial initiative ‘It Starts with U: Get CheCKD’ through an outdoor activation that highlights the impact of lifestyle choices on kidney health.
To give the public a holistic health education experience, Boehringer prepared four Zones – ‘Check Your Choices’ game room, ‘Movement CheCKD’, ‘Health CheCKD’ and ‘Nutrition CheCKD’.
‘Check Your Choices’ challenged the participants to revisit their lifestyle choices for a healthier life. It featured eight rooms inspired by the 8 Golden Rules of Kidney Health. Meanwhile, the ‘Movement CheCKD’ had an all-day Zumba session with low to high-intensity routines for people of all ages. For quick snacks and refreshments, visitors enjoyed their healthy treats at ‘Nutrition CheCKD’. Lastly, the ‘Health CheCKD’ zone offered free one-on-one consultations with doctors. Once determined to be at risk for CKD, patients were referred to the CKD Screening booth for the blood and urine tests.
For the company, the ‘It Starts with U: Get CheCKD’ initiative underscored the commitment to raise awareness and empower Filipinos in managing their kidney health, ensuring a healthier future for all.
The initiative was launched during an event on June 29, 2024, at Glorietta Activity Center in Makati City. It brought together experts and health leaders, including Dr. Rose Marie Rosete-Liquete, Executive Director, National Kidney and Transplant Institute and Dr. Maaliddin B. Biruar, Nephrologist. They emphasised the importance of early detection through regular screenings and lifestyle adjustments to combat CKD effectively.
Boehringer also launched their ‘It Starts With You’ educational website, providing accessible information on CKD management and patient stories.
