Category: Marketing
Singapore — Sephora and Rare Beauty by Selena Gomez have announced the return of their ‘Make A Rare Impact’ campaign ahead of World Mental Health Day, continuing efforts to raise awareness and funding for youth mental health support worldwide. As part of the initiative, Sephora will donate 100%...
Massachusetts, United States – UKG has launched a new global brand identity and campaign, “When Work Works, Everything Works,” marking a fresh step in its journey to make work more human. The HR, pay, and workforce management company describes its evolution as a unified ‘Workforce Operating Platform’—bringing...
The initiative seeks to position KFC as a go-to choice for everyday snacking, particularly among Gen Z consumers.
Inspired by the surreal AI-generated meme style popular on Gen Z and Gen Alpha social feeds, the character represents Chizza’s playful identity crisis.
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with Hogarth Worldwide, is set to premiere ‘Blockbuster Deepavali’ on October 7, 2025. As Singapore continues its SG60 commemorations, the video brings together film, music, and meaningful messaging in a campaign...
Japan – JCB International Co., Ltd., the international operations arm of Japan’s global payment brand JCB Co., Ltd., has launched a new experiential promotion designed for its cardmembers outside Japan. The initiative, called the ‘Exclusive Giant Gacha Experience’, is a limited-time event held across...
Singapore — ERA Singapore has appointed DDB Group Singapore (DDB) as its creative agency of record, marking the first time the real estate group has engaged a retained partner to lead its creative direction. Effective from October, DDB will oversee brand strategy and recruitment campaigns for ERA, a...
The horror-inspired campaign invites audiences to ‘face their credit fears’ while showcasing Westpac’s tools and guidance for managing credit responsibly.
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
Manila, Philippines – Fast-food giant Jollibee collaborates with P-pop girl group BINI in reintroducing ‘JolliBINI’ in its latest jingle and music video campaign. The campaign centred on unveiling the new Cheesy Yumburger line’s expansion, including the Original Cheesy Yumburger, which comes with cheese...
